Cannes Lions Branded Content & Entertainment shortlist
June 26, 2015 
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More finalists from sunny Cannes, and this time it’s the Branded Content & Entertainment shortlist. The King James Group have garnered another accolade for their “One Rand Man” campaign for Sanlam. Congrats. Winners will be announced tomorrow evening at the final awards ceremony of the show. Has the week really gone by already?
To see them all, and it’s worth the time just to check out a few of them, visit http://www.canneslionsarchive.com/winners/entries/cannes-lions/branded-content-and-entertainment/
| Title | Client | Product | Entrant Company |
| THE ELECTRIC SAGA | EDF | ENERGY | HAVAS WORLDWIDE PARIS |
| 3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING” | NTT DOCOMO | ADVANCED LTE NETWORK | TOKYU AGENCY Tokyo |
| WI FI DOGS | DEUTSCHE TELEKOM | TRAVEL & SURF | DDB GROUP GERMANY Berlin |
| ABORTION TUTORIALS | MILES CORPORATION | CAMPAIGN IN SUPPORT OF THERAPEUTIC ABORTION LAW | GREY CHILE Santiago |
| DIESEL OLD WIVES’ TALES | VOLKSWAGEN | TDI® CLEAN DIESEL | DEUTSCH LA |
| THE WAITING GAME | KATE SPADE NEW YORK | LUXURY FASHION & LIFESTYLE | KATE SPADE NEW YORK New York |
| DE HUIZENPROMOTER | ABN AMRO | FINANCIAL SERVICES | RED URBAN Amsterdam |
| THE MONSTER-SMART LAUNCH | DAIMLER AG / SMART MM | SMART | BBDO GROUP GERMANY Berlin |
| ENHANCE YOUR LIGHTING | GE | GE | BBDO NEW YORK |
| STRUCK BY A RAINBOW | WRIGLEY CANADA | SKITTLES | BBDO Toronto |
| SAMSUNG HOLIDAY DREAMS | SAMSUNG TELECOMMUNICATIONS AMERICA | SAMSUNG | R/GA New York |
| NINJA HIGH SCHOOL GIRL | SUNTORY BEVERAGE & FOOD | C.C.LEMON | HAKUHODO Tokyo |
| BARELY LEGAL PAWN | AUDI OF AMERICA | BRAND | PMK*BNC New York City, NY |
| THE RETURN OF LASSO | NBC SPORTS | BARCLAYS PREMIER LEAGUE | THE BROOKLYN BROTHERS New York |
| THE GENTLEMAN’S WAGER | JOHNNIE WALKER | BLUE LABEL | RSA FILMS Los Angeles |
| MADDEN SEASON | EA SPORTS | MADDEN 15 | HUNGRY MAN New York |
| MORTAL TIMELINE | INTOUCH INSURANCE | MOVEMENT FOR RESPONSIBLE DRIVING | BBDO RUSSIA GROUP Moscow |
| BLAH AIRLINES | VIRGIN AMERICA | AIRLINE | ELEVEN San Francisco |
| MATSUKO-ROID | NATURAL EIGHT | MATSUKO DELUXE | DENTSU INC. Tokyo |
| RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt |
| ONE RAND MAN | SANLAM | FINANCIAL SERVICES | KING JAMES GROUP Cape Town |
| RADIANT RETURN | PZ CUSSONS | RADIANT | DDB GROUP MELBOURNE |
| TUSVIK&TØNNE CUSTOMER SERVICE | NSB | NSB ENTERTAINMENT APP | BÅDE Oslo |
| SWEAT IT TO GET IT | GATORADE | GATORADE | TBWA\CHIAT\DAY Los Angeles |
| F1 | RENAULT | AUTOMOTIVE | PUBLICIS CONSEIL Paris |
| UNBELIEVABLE CAMPAIGN | PEPSICO | PEPSI MAX | AMV BBDO London |
| THE SOFTTEST | UNILEVER | COMFORT PURE | OGILVY & MATHER SINGAPORE |
| THE TIMES UNQUIET – FILM SERIES | NEWS UK | THE TIMES/THE SUNDAY TIMES | GREY LONDON |
| ZEITGEIST 2014 | ALZHEIMER NEDERLAND | FUNDRAISER | N=5 Amsterdam |
| LIVING WITH LAG | UMEÅ ENERGI / UME.NET | FIBER BROADBAND PROVIDER | ANR BBDO Stockholm |
| THE SNICKERS WRITE-OFF | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO NEW YORK |
| A HAIR RAISING MESSAGE | BARNCANCERFONDEN | NON PROFIT ORGANIZATION | GARBERGS Stockholm |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING | FCB CHICAGO |
| RADIANT RETURN | PZ CUSSONS | RADIANT | DDB GROUP MELBOURNE |
| MEETING MURILO | KIMBERLY-CLARK | HUGGIES | MOOD\TBWA São Paulo |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FIGHTING HUNGER WORLDWIDE | FORSMAN & BODENFORS Gothenburg |
| FORTUNE MOTHER EXCHANGE | ADANI WILMAR | EDIBLE OILS AND FOODS | OGILVY & MATHER MUMBAI |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK |
| PEPPER HACKER | MARS FOOD AUSTRALIA | DOLMIO | CLEMENGER BBDO SYDNEY |
| PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami |
| SUPERPOWER FOR HIRE: RISE OF THE PRIVATE MILITARY | ACTIVISION | CALL OF DUTY: BLACKSMITH | VICE MEDIA |
| THE GAME BEFORE THE GAME | BEATS BY DR. DRE | BEATS SOLO2 | R/GA LONDON London |
| FIRST DAYS OUT | MARS | PEDIGREE ADOPTION | ALMAPBBDO São Paulo |
| BEER TOOTH IMPLANT | CCU | CERVEZA SALTA | OGILVY & MATHER ARGENTINA Buenos Aires |
| KIDS READ MEAN TWEETS | CANADIAN SAFE SCHOOL NETWORK | SERVICE | JOHN ST. Toronto |
| REVIVEAPHONE | REVIVEAPHONE | REVIVEAPHONE | lg2 Montréal |
| THE ELECTRIC SAGA | EDF | ENERGY | HAVAS WORLDWIDE PARIS |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | SOUNDCLOUD | GREY GERMANY Düsseldorf |
| MODERN FAMILY | TOYOTA MOTOR SALES USA | AUTOMOBILES | BRAND ARC Los Angeles, CA |
| WATCH PORN, SAVE YOUR LIVE | PORNHUB NETWORK | PORNHUB | McCANN LIMA |
| THE LULLABY MATCH | FOX SPORTS | FOX SPORTS | FOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro |
| TINNYVISION | NZ TRANSPORT AGENCY | DRUG DRIVING | CLEMENGER BBDO WELLINGTON Wellington |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FIGHTING HUNGER WORLDWIDE | FORSMAN & BODENFORS Gothenburg |
| SOCCER FATIGUE SENSOR | VOLKSWAGEN DO BRASIL | FATIGUE SENSOR | ALMAPBBDO São Paulo |
| RADIO PRIDE PARADE | BILLBOARD BRASIL | BILLBOARD MAGAZNE | OGILVY BRASIL São Paulo |
| CARTOON HELPLINE | GRAACC | CORPORATE | OGILVY BRASIL São Paulo |
| DADDYTOONS NEWS | GENERAL MOTORS, OPEL | CARS | TAPSA | Y&R Madrid |
| COKE THIRST | COCA-COLA | COCA-COLA | J. WALTER THOMPSON BRAZIL São Paulo |
| HORSE WITH HARDEN | FOOT LOCKER | FOOT LOCKER | BBDO NEW YORK |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington |
| WHAT LIVES INSIDE | INTEL + DELL | DELL VENUE TABLET WITH INTEL INSIDE | PEREIRA & O’DELL San Francisco |
| INVERSE GOAL CELEBRATION | FUNDACIÓN LIGA DE FÚTBOL PROFESIONAL AND UNICEF | CHARITY MATCH | VCCP SPAIN Madrid |
| SHINE | CANON | CANON CAMERAS | LEO BURNETT SYDNEY |
| THE NORTH FACE KOREA: NEVER STOP EXPLORING CAMPAIGN | THE NORTH FACE KOREA | APPAREL | INNORED Seoul |
| LIVING HISTORY AT UNION STATION | UNION STATION | NON PROFIT ORGANIZATION | VML Kansas City |
| WAIT-BOT-5000 | COMCAST/XFINITY | COMCAST/XFINITY | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| THE CONCERT NO ONE WAS WAITING FOR | BBVA | BBVA | FAHRENHEIT DDB Lima |
| THE DANCING TRAFFIC LIGHT | DAIMLER AG / SMART MM | SMART | BBDO GROUP GERMANY Berlin |
| SAMSUNG SLIDELINER | SAMSUNG AUSTRALIA | SAMSUNG CURVED TV RANGE | TRAFFIK Sydney |
| ADIDAS PREDATOR INSTINCT: THE GAME | ADIDAS | ADIDAS PREDATOR | TBWA\LONDON |
| LEBANON4SALE | SAKKER EL DEKKENE (STOP THE SHOP) | ANTI-CORRUPTION ORGANIZATION | LEO BURNETT BEIRUT |
| HOUSE OF MAMBA | NIKE | NIKE BASKETBALL CHINA | AKQA London |
| BIGGEST ASSEMBLY EVER | PROCTER & GAMBLE SECRET | DEODORANT / ANTI-PERSPIRANT | LEO BURNETT CHICAGO |
| BUMPER CAR | VOLKSWAGEN NORWAY | VOLKSWAGEN CITY EMERGENCY BRAKES | TRY Oslo |
| DRINK UP FOUNTAIN | PARTNERSHIP FOR A HEALTHIER AMERICA | NON PROFIT ORGANZIATION | VML New York |
| THE SELF-LESS MIRROR | HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH | HEINEKEN | LEO BURNETT TAIWAN Taipei |
| BUD LIGHT WHATEVER, USA LAUNCH 2014 | AB-INBEV | BUD LIGHT | ENERGY BBDO Chicago |
| CANON GIG APP | CANON | CANON DSLR | UNCLE GREY Copenhagen |
| NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT-DEUTSCHLAND | GGH LOWE Hamburg |
| THE LAST SHOT | JORDAN BRAND | FOOTWEAR | AKQA San Francisco |
| XPERIA UNDERWATER STORE | SONY MOBILE COMMUNICATIONS | MOBILE | FP7/DXB Dubai |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING | FCB CHICAGO |
| THE MARATHON WALKER | WATER FOR AFRICA | CHARITY | OGILVY PARIS |
| LOVE HAS NO LABELS | ADCOUNCIL | LOVE HAS NO LABELS | R/GA New York |
| PROJECT AKSHAR (ALPHABETS) – GRADUATING BLUE-COLLAR TO WHITE-COLLAR | SMARTLIFE | GET SMART PROGRAM | FP7/DXB Dubai |
| THE 2 EURO T-SHIRT – A SOCIAL EXPERIMENT | FASHION REVOLUTION (NGO) | SOCIAL ACTIVATION | BBDO GROUP GERMANY Berlin |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | SOCCER TEAM | OGILVY BRASIL São Paulo |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FIGHTING HUNGER WORLDWIDE | FORSMAN & BODENFORS Gothenburg |
| ZOOLANDER RETURNS TO THE RUNWAY | PARAMOUNT PICTURES | ZOOLANDER 2 | WME|IMG New York |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | PROMOTIONAL TOURISM CAMPAIGN | MARURI GREY Guayaquil |
| PRETZEL BACON CHEESEBURGER – YES, YES, YES | WENDY’S | QUICK SERVICE RESTAURANT | VML Kansas City |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | SOUNDCLOUD | GREY GERMANY Düsseldorf |
| MADDEN SEASON | EA SPORTS | MADDEN NFL 15 | HEAT San Francisco |
| SEASTARS | WWF THE NETHERLANDS | THE OCEANS | OGILVY & MATHER AMSTERDAM |
| THE LULLABY MATCH | FOX SPORTS | FOX SPORTS | FOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro |
| TRUTH – LEFT SWIPE DAT | AMERICAN LEGACY FOUNDATION | TRUTH | 72ANDSUNNY Playa Vista |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | THE VOICE TV SHOW | PUBLICIS BRASIL São Paulo |
| VROOM RING BOOM | CLARO | CORPORATE | OGILVY GUATEMALA |
| JEFF BRIDGES SLEEPING TAPES | SQUARESPACE | SQUARESPACE | WIEDEN+KENNEDY New York |
| SOUNDS FROM TORTURE | AMNESTY INTERNATIONAL PORTUGAL | STOP TORTURE | LEO BURNETT LISBOA |
| COKE THIRST | COCA-COLA | COCA-COLA | J. WALTER THOMPSON BRAZIL São Paulo |
| MY FUTURE FOOTBALL STAR | LIBERO | FOOTBALL MAGAZINE | LOLA LOWE & PARTNERS Madrid |
| PROJECT AKSHAR (ALPHABETS) – GRADUATING BLUE-COLLAR TO WHITE-COLLAR | SMARTLIFE | GET SMART PROGRAM | FP7/DXB Dubai |
| DON’T DIE FOR ME | NGO VIDA MUJER | ORGANIZATION | CIRCUS GREY Lima |
| THE EVEREADY BOOK OF PLAY | ENERGIZER MALAYSIA | BATTERY AND TORCHLIGHTS | TBWA GROUP KUALA LUMPUR |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva |
| PROJECT ARCHITEUTHIS | U.S. NAVY | RECRUITMENT | LOWE CAMPBELL EWALD Detroit, MI |
| FANHANSA BORED TO BRAZIL | DEUTSCHE LUFTHANSA | LUFTHANSA | KOLLE REBBE Hamburg |
| DUMB WAYS TO DIE: THE GAMES | METRO TRAINS MELBOURNE | PUBLIC TRANSPORTATION | McCANN MELBOURNE |
| FIRST PERSON LOVER | BJÖRN BORG | SPORTSWEAR | GARBERGS Stockholm |
| FAVOURITE CHILD DETECTOR | PRIME TV | TELEVISION PROGRAMME ADVERTISING | FCB NEW ZEALAND Auckland |
| ADOPABLE TRENDS | DPA | PET ADOPTION | DIESTE Dallas |
| PRETZEL BACON CHEESEBURGER – YES, YES, YES | WENDY’S | QUICK SERVICE RESTAURANT | VML Kansas City |
| PROJECT ARCHITEUTHIS | U.S. NAVY | RECRUITMENT | LOWE CAMPBELL EWALD Detroit, MI |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | SOUNDCLOUD | GREY GERMANY Düsseldorf |
| GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | WOMEN’S APPAREL | DROGA5 New York |
| EVERY MAN REMEMBERED | ROYAL BRITISH LEGION | ROYAL BRITISH LEGION | RKCR/Y&R London |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington |
| TAP THRU | LOWE’S | LOWE’S | BBDO NEW YORK |
| #THANKSFORBEINGLATE | EDITIONS POINTS | EPOINTS.FR | MARCEL Paris |
| MAKEUP GENIUS | L’ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS |
| RELOCKLOVE | ORANGE | ORANGE FRANCE | MARCEL Paris |
| UNSKIPPABLE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond |
| YOUTUBE ARRELS | ARRELS FUNDACIÓ | NGO | THE CYRANOS//McCANN Barcelona |
| #LIKEAGIRL | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TORONTO |
| THE SOFTTEST | UNILEVER | COMFORT PURE | OGILVY & MATHER SINGAPORE |
| EVOLUTION OF VERSE | GOOGLE CARDBOARD | VRSE.WORKS Los Angeles | |
| CLOUDS OVER SIDRA | UNITED NATIONS | UN MILLENIUM PROJECT | VRSE.WORKS Los Angeles |
| MONTY’S CHRISTMAS | JOHN LEWIS PARTNERSHIP | CHRISTMAS | ADAM&EVEDDB London |
| GRAN TURISMO 6 LAUNCH CAMPAIGN | SONY COMPUTER ENTERTAINMENT AMERICA | PLAYSTATION, GRAN TURISMO 6 | SPY FILMS Toronto |
| ONE RAND MAN | SANLAM | FINANCIAL SERVICES | KING JAMES GROUP Cape Town |
| GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | WOMEN’S APPAREL | DROGA5 New York |
| LIVE DIVE | LION | BEER | DDB GROUP NEW ZEALAND Auckland |
| NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT | GRABARZ & PARTNER Hamburg |
| HALO 5 GUARDIANS INTEGRATED CAMPAIGN | MICROSOFT/XBOX | HALO 5 GUARDIANS | TWOFIFTEENMcCANN San Francisco |
| PROJECT AKSHAR (ALPHABETS) – GRADUATING BLUE-COLLAR TO WHITE-COLLAR | SMARTLIFE | GET SMART PROGRAM | FP7/DXB Dubai |
| RISK EVERYTHING | NIKE | NIKE | WIEDEN+KENNEDY Portland |
| JASMINE | TV5 | TELEVISION ENTERTAINMENT | ACE SAATCHI & SAATCHI Manila |
| THE GAME BEFORE THE GAME | BEATS BY DR. DRE | BEATS SOLO2 | R/GA LONDON London |
| RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt |
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