Cannes awards 2 Grand Prix in Film.
The final Cannes Awards evening took place on Saturday evening where, among other winners, 101 Film awards were presented. Most notable, was the awarding of with 2 Grand Prix – The Martin Agency in Richmond won for Geico’s, “Unskippable: Family Long Form 01″ and F/NAZCA Saatchi & Saatchi São Paulo won for Leica Institutional, “Leica Gallery São Paulo”.
The two Grand Prix winners couldn’t be more different. The Geico ad is part of a larger campaign that uses the world’s most unglamorous media placement, the pre-roll, and makes it irresistible to watch. It’s funny, quick, sassy, innovative and tends to elicit, from creatives, the comment “I wish I had done that”. The Leica movie, on the other hand, is two minutes of nostalgia, taking the viewer on a photographic tour of the past. It is elegant and beautifully shot.
From a South African perspective, Y&R South Africa received Silver for their LandRover campaign which included “Eagle”, “Crocodile” and “Lion”, while Joe Public won a Bronze for “Notebook” for their client DialDirect.
To view the winners, visit http://www.canneslionsarchive.com/winners/entries/cannes-lions/film/.
Title | Advertiser | Product | Entrant / Agency | Production Company | Prize |
100 | LEICA GALLERY SÃO PAULO | LEICA INSTITUTIONAL | F/NAZCA SAATCHI & SAATCHI São Paulo | STINK Sao Paulo | Grand Prix |
UNSKIPPABLE: FAMILY LONG FORM 01 | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | PARK PICTURES New York | Grand Prix |
PROUDLY SEEKING PLEASURE | UNILEVER | MAGNUM | LOLA LOWE & PARTNERS Madrid | PROPAGANDA PRODUCCIONES Madrid | Gold Lion |
MADE OF BLACK | DIAGEO | GUINNESS | AMV BBDO London / BBDO SOUTH AFRICA Johannesburg | ROGUE London | Gold Lion |
MADE IN NY | GATORADE | GATORADE | TBWA\CHIAT\DAY Los Angeles | SMUGGLER Los Angeles, CA | Gold Lion |
DADSONG | OLD SPICE | PERSONAL CARE | WIEDEN+KENNEDY Portland | BISCUIT FILMWORKS Los Angeles | Gold Lion |
RIPPLE | NIKE GOLF | APPAREL AND FOOTWEAR | WIEDEN+KENNEDY Portland | BISCUIT FILMWORKS Los Angeles / JOINT EDITORIAL Portland / THE MILL Los Angeles | Gold Lion |
BEDS | IKEA | BEDROOM HOME FURNISHINGS / RETAIL | MOTHER London | MJZ LONDON | Gold Lion |
#LIKEAGIRL | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | CHELSEA PICTURES Los Angeles | Gold Lion |
BETWEEN TWO FERNS WITH ZACH GALIFIANAKIS: PRESIDENT BARACK OBAMA | WHITE HOUSE | HEALTHCARE.GOV | FUNNY OR DIE Los Angeles | Gold Lion | |
THE GAME BEFORE THE GAME | BEATS BY DR. DRE | BEATS SOLO2 | R/GA LONDON | THE SWORD FIGHT Los Angeles / ROCK PAPER SCISSORS Santa Monica / BREWSTER PARSONS Los Angeles | Gold Lion |
THE OTHER SIDE | HONDA MOTOR EUROPE | CIVIC TYPE R | WIEDEN+KENNEDY London | SOMESUCH London / STINKDIGITAL London | Gold Lion |
SETTLE IT 30′ | MARS | SKITTLES | DDB CHICAGO | MJZ Los Angeles / CUT + RUN Santa Monica | Silver Lion |
BRADY BUNCH | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO NEW YORK | O POSITIVE New York | Silver Lion |
BAND OF BRANDS MEGA AD | HEINKEN USA | NEWCASTLE BROWN ALE | DROGA5 New York | CAVIAR Los Angeles | Silver Lion |
DISHES | FINISH | BRAND | WIEDEN+KENNEDY London | RIFF RAFF London | Silver Lion |
OLD TABLE | VALUE CITY FURNITURE | FURNITURE | DUMMY. Los Angeles / TRANSLATION New York | DUMMY. Los Angeles | Silver Lion |
I’M WEEDING RIGHT NOW | THE SCOTTS MIRACLE-GRO COMPANY | WEEDOL PATHCLEAR | MCGARRYBOWEN London | DUMMY. Los Angeles / OUTSIDER London / MILL+ London | Silver Lion |
PSYCHOLOGIST | CAR ONE | TECHNICAL SERVICE | LEO BURNETT ARGENTINA Buenos Aires | ARGENTINACINE Buenos Aires | Silver Lion Campaign |
DOCTOR | CAR ONE | TECHNICAL SERVICE | LEO BURNETT ARGENTINA Buenos Aires | ARGENTINACINE Buenos Aires | Silver Lion Campaign |
CROCODILE | JAGUAR LAND ROVER SOUTH AFRICA | LAND ROVER | Y&R SOUTH AFRICA Cape Town | BLACK GINGER Cape Town | Silver Lion Campaign |
EAGLE | JAGUAR LAND ROVER SOUTH AFRICA | LAND ROVER | Y&R SOUTH AFRICA Cape Town | BLACK GINGER Cape Town | Silver Lion Campaign |
LION | JAGUAR LAND ROVER SOUTH AFRICA | LAND ROVER | Y&R SOUTH AFRICA Cape Town | BLACK GINGER Cape Town | Silver Lion Campaign |
MECHANICS | AUDI | AUDI SERVICE | THJNK Berlin | ANORAK RADICAL MEDIA Berlin | Silver Lion |
HOW CHINA ARE YOU? | PROTONET | PROTONET SERVER | KOLLE REBBE Hamburg | TEMPOMEDIA Hamburg / HARVEST DIGITAL AGRICULTURE Hamburg | Silver Lion |
MONTY’S CHRISTMAS | JOHN LEWIS PARTNERSHIP | CHRISTMAS | ADAM&EVEDDB London | BLINK PRODUCTIONS London | Silver Lion |
T-SHIRTS | IKEA | STORAGE HOME FURNISHINGS / RETAIL | MOTHER London | BLINK PRODUCTIONS London | Silver Lion |
POPOV, THE CLOWN | McDONALD´S GERMANY | McDONALD´S GERMANY | THJNK Hamburg / LEO BURNETT FRANKFURT | TEMPOMEDIA Hamburg | Silver Lion |
IMAGINE | S7 AIRLINES | S7 AIRLINES | WIEDEN+KENNEDY AMSTERDAM | SMUGGLER London | Silver Lion |
IF YOU’RE HAPPY | WEIGHT WATCHERS | WEIGHT LOSS | WIEDEN+KENNEDY Portland | EPOCH FILMS Los Angeles, CA | Silver Lion |
THERE IS NO BIGGER PRICE THAN SHARING | LOTERIAS Y APUESTAS DEL ESTADO | LOTERIA DE NAVIDAD | LEO BURNETT MADRID Madrid | RCR FILMS Madrid | Silver Lion |
UNICORNS | CANAL + | CANAL + | BETC Paris | SOIXANTE QUINZE Paris | Silver Lion |
STEVES | LA NACION | ROLLING STONE MAGAZINE | THE COMMUNITY / LA COMUNIDAD Buenos Aires | BARRY COMPANY São Paulo | Silver Lion |
JACKPOT | MEXICAN INSURANCE ASSOCIATION | HEALTH INSURANCES | OGILVY & MATHER Mexico City | THE MAESTROS Mexico City | Silver Lion |
DREAM ON | ADOBE | PHOTOSHOP | GOODBY SILVERSTEIN & PARTNERS San Francisco | ELEVEL FILMS San Francisco / ROCK PAPER SCISSORS Santa Monica | Silver Lion |
THE SILVER HAND | CANAL DIGITAL | WEEKLY ARCHIVE | TRY Oslo | BACON OSL Oslo | Silver Lion |
THIS GIRL CAN 90′ | SPORT ENGLAND | SPORT ENGLAND | FCB INFERNO London | SOMESUCH London | Silver Lion |
FIRST MOON PARTY | HELLOFLO | PERIOD STARTER KIT/TAMPON SUBSCRIPTION SERVICE | HAYDEN 5 MEDIA New York | HAYDEN 5 MEDIA New York | Silver Lion |
THE LAST GAME | NIKE | FOOTWEAR/APPAREL | WIEDEN+KENNEDY Portland | PASSION PICTURES London | Silver Lion |
1914 TRUCE (3MIN) | SAINSBURY’S | SAINSBURY’S | AMV BBDO London | RATTLING STICK London | Silver Lion |
UNSKIPPABLE: FAMILY | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | PARK PICTURES New York | Silver Lion Campaign |
UNSKIPPABLE: ELEVATOR | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | PARK PICTURES New York | Silver Lion Campaign |
UNSKIPPABLE: HIGH FIVE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | PARK PICTURES New York | Silver Lion Campaign |
UNSKIPPABLE: CLEANING CREW | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | PARK PICTURES New York | Silver Lion Campaign |
3-SECOND COOKING “SHRIMP FRYING CANNON” | NTT DOCOMO | EXPANDED LTE NETWORK | AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | AOI PRO. Tokyo | Silver Lion Campaign |
3-SECOND COOKING “SUPER FRIED DUMPLING” | NTT DOCOMO | LTE ADVANCED (PREMIUM 4G) | AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | AOI PRO. Tokyo | Silver Lion Campaign |
NOBODY’S MEMORIES (60) | PFLAG | PFLAG | FCB Toronto / FCB CHICAGO | LORD + THOMAS CHICAGO / DUCK POND CREATIVE Marina Del Ray | Silver Lion |
KANAR | REPORTERS WITHOUT BORDERS (RSF) | NGO | PUBLICIS BRUSSELS | ADULT IMAGE Brussels | Silver Lion Campaign |
DUBUS | REPORTERS WITHOUT BORDERS (RSF) | NGO | PUBLICIS BRUSSELS | ADULT IMAGE Brussels | Silver Lion Campaign |
QUIRIT | REPORTERS WITHOUT BORDERS (RSF) | NGO | PUBLICIS BRUSSELS | ADULT IMAGE Brussels | Silver Lion Campaign |
LEGO: EVERYTHING IS NOT AWESOME | GREENPEACE | SAVE THE ARCTIC | DON’T PANIC London | UNIT9 London | Silver Lion |
YOUTUBE ARRELS | ARRELS FUNDACIÓ | NGO | THE CYRANOS//McCANN Barcelona | OXIGENO Barcelona | Silver Lion |
THE WORLD’S TOUGHEST JOB | AMERICAN GREETINGS | CARDSTORE.COM | MULLEN LOWE U.S Boston | CAVIAR Los Angeles | Silver Lion |
WIN FROM WITHIN: BEN JACKSON | GATORADE | GATORADE | VML Kansas City | Silver Lion | |
THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK | RIVAL SCHOOL PICTURES New York / THE MILL New York | Silver Lion |
PROTOTYPE | CHANNEL 4 | BORN RISKY | 4creative London | ROGUE London | Silver Lion |
THE GENTLEMAN’S WAGER | JOHNNIE WALKER | BLUE LABEL | RSA FILMS Los Angeles / ANOMALY New York | RSA FILMS Los Angeles | Silver Lion |
DIAL-UP | MARS CHOCOLATE NORTH AMERICA | TWIX BITES | BBDO NEW YORK | SMUGGLER New York | Bronze Lion Campaign |
FLAT TOP | MARS CHOCOLATE NORTH AMERICA | TWIX BITES | BBDO NEW YORK | SMUGGLER New York | Bronze Lion Campaign |
Y2K | MARS CHOCOLATE NORTH AMERICA | TWIX BITES | BBDO NEW YORK | SMUGGLER New York | Bronze Lion Campaign |
THE CITY | HEINEKEN | HEINEKEN | WIEDEN+KENNEDY AMSTERDAM | TRAKTOR Los Angeles | Bronze Lion |
THE MATCH | HEINEKEN | HEINEKEN | WIEDEN+KENNEDY AMSTERDAM | SONNY London | Bronze Lion |
TAKE OVER | MURRAY GOULBURN COOPERATIVE | DEVONDALE | DDB GROUP MELBOURNE | REVOLVER/WILL O’ROURKE Sydney | Bronze Lion |
GYMNASTICS | DUCOCO | DUCOCO SPORT | MULLEN LOWE BRASIL São Paulo | PARANOID BR São Paulo | Bronze Lion |
TATTOO | PROCTER & GAMBLE | MAGISTRAL | GREY ARGENTINA Buenos Aires | REBOLUCION Buenos Aires | Bronze Lion Campaign |
BOSS | PROCTER & GAMBLE | MAGISTRAL | GREY ARGENTINA Buenos Aires | REBOLUCION Buenos Aires | Bronze Lion Campaign |
HOT TUB | OLD SPICE | PERSONAL CARE | WIEDEN+KENNEDY Portland | MJZ Los Angeles | Bronze Lion Campaign |
SOCCER | OLD SPICE | PERSONAL CARE | WIEDEN+KENNEDY Portland | MJZ Los Angeles | Bronze Lion Campaign |
NIGHT CLUB | OLD SPICE | PERSONAL CARE | WIEDEN+KENNEDY Portland | MJZ Los Angeles | Bronze Lion Campaign |
POO FACE | PROCTER & GAMBLE | WIPES | SAATCHI & SAATCHI London | GREAT GUNS London | Bronze Lion |
MISTY COPELAND – I WILL WHAT I WANT | UNDER ARMOUR | WOMEN’S APPAREL | DROGA5 New York | RESET Santa Monica | Bronze Lion |
GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | WOMEN’S APPAREL | DROGA5 New York | SMUGGLER New York | Bronze Lion |
PIERRE | SAMDEX | THE NEW SAMSONITE COLLECTION | JANDL Bratislava | EALLIN Bratislava / EALLIN Prague | Bronze Lion Campaign |
STEVE | SAMDEX | THE NEW SAMSONITE COLLECTION | JANDL Bratislava | EALLIN Bratislava / EALLIN Prague | Bronze Lion Campaign |
MELVIN | SAMDEX | THE NEW SAMSONITE COLLECTION | JANDL Bratislava | EALLIN Bratislava / EALLIN Prague | Bronze Lion Campaign |
THE SCRIPTED LIFE | AUDI OF AMERICA | 2015 AUDI Q3 | VENABLES BELL & PARTNERS San Francisco | MJZ Los Angeles | Bronze Lion |
GOTH GIRL | HORNBACH | DIY HOME IMPROVEMENT SUPERSTORES | HEIMAT Berlin | TRIGGER HAPPY PRODUCTIONS Berlin | Bronze Lion |
EVOLUTION | GANDHI BOOKSTORES | GANDHI BOOKSTORES | Y&R MEXICO | ARBOL CINE Mexico City | Bronze Lion |
COOKIES | IKEA | IKEA CHRISTMAS | McCANN MADRID | PRIMO Madrid | Bronze Lion |
SAN MARTIN | EASY | INSTITUTIONAL | DON Buenos Aires | PRIMO Buenos Aires | Bronze Lion |
ROUTINE REPUBLIC | TACO BELL | BREAKFAST | DEUTSCH LA | ARTS & SCIENCES Los Angeles | Bronze Lion |
INFREQUENT FLYERS CLUB | TIGERAIR | INFREQUENT FLYERS CLUB | McCANN MELBOURNE | AIRBAG Melbourne | Bronze Lion |
DRAMA 1 | SANFIC | SANTIAGO INTERNATIONAL FILM FESTIVAL | WOLF BCPP Santiago | TRICICLO FILMS Santiago | Bronze Lion |
MY BUTT | WEIGHT WATCHERS | WEIGHT LOSS | WIEDEN+KENNEDY Portland | SKUNK Los Angeles | Bronze Lion |
ANAGRAM LOVERS | MATTEL | SCRABBLE | LOLA LOWE & PARTNERS Madrid | LANDIA Buenos Aires | Bronze Lion |
THE IMPOSSIBLE ORCHESTRA | BBC | BBC MUSIC | KARMARAMA London | RED BEE MEDIA London- Ealing Cross | Bronze Lion |
THE NOTEBOOK | DIALDIRECT | DIALDIRECT INSURANCE | JOE PUBLIC UNITED Johannesburg | VELOCITY FILMS Cape Town | Bronze Lion |
TRUE LOVE | 3 MOBILE | MOBILE SERVICE PROVIDER | INGO Stockholm | STINK London / ICON FILM Bucharest | Bronze Lion |
LEBRON JAMES TOGETHER | NIKE | FOOTWEAR, CLOTHING & ACCESSORIES | WIEDEN+KENNEDY Portland | HSI PRODUCTIONS Los Angeles | Bronze Lion |
THE BOY WHO BEEPS | GE | GE | BBDO NEW YORK | PARK PICTURES New York | Bronze Lion |
THE HERO | HEINEKEN | BEER | PUBLICIS ITALY Milan | MJZ LONDON | Bronze Lion |
TIED | SOCIÉTÉ DE L’ASSURANCE AUTOMOBILE DU QUÉBEC | ROAD SAFETY | lg2 Québec | LA CAVALERIE Montreal | Bronze Lion |
50TH ANNIVERSARY | DEPARTMENT FOR TRANSPORT | THINK | AMV BBDO London | ROGUE London | Bronze Lion |
NOT ALLOWED | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | PUBLIC AWARENESS – GUN CONTROL | GREY CANADA Toronto | SPY FILMS Toronto | Bronze Lion |
LISTEN | NFL | PUBLIC AWARENESS PSA/NOMORE.ORG | CHELSEA PICTURES New York / GREY NEW YORK | CHELSEA PICTURES New York | Bronze Lion |
CONGRATULATIONS | AVITE | ASSOCIATION | AVITE Murcia / VERSUS MADRID | BLUR PRODUCCIONES Madrid | Bronze Lion |
ELLEEMAE | MUMSNET | EDUCATION INITIATIVE: TEACH YOUR KIDS TO DIAL 999 | GREY LONDON | ACADEMY FILMS London | Bronze Lion |
LEARN THE HARD WAY | THE PRINCE’S TRUST | CHARITY | CHI & PARTNERS London | ACADEMY FILMS London | Bronze Lion |
UNFORGETTABLE ACCOUNT | BANPLUS | ALZHEIMER’S CARE | FCB RG2 Caracas | WHISKEY FILMS Caracas | Bronze Lion |
THE MAN AND THE DOG | FUNDACION ARGENTINA DE TRANSPLANTE HEPATICO | ORGAN DONATION | DDB BUENOS AIRES Buenos Aires | CENTRAL FILMS Mexico City | Bronze Lion |
CALL FOR BRANDS | HEINKEN USA | NEWCASTLE BROWN ALE | DROGA5 New York | CAVIAR Los Angeles | Bronze Lion |
STEPHEN MERCHANT PRESENTS “IF WE WON” WITH NEWCASTLE BROWN ALE | HEINKEN USA | NEWCASTLE BROWN ALE | DROGA5 New York | SMUGGLER Los Angeles, CA | Bronze Lion |
GREGORY | UNILEVER | MAGNUM | LOLA LOWE & PARTNERS Madrid | PROPAGANDA PRODUCCIONES Madrid | Bronze Lion |
37 DAYS | ATLANTIC GROUP | HEATERS | LEO BURNETT FRANCE Paris | QUAD PRODUCTIONS Clichy / LA CAVALERIE Montreal | Bronze Lion |
INVISIBLE RUNNERS | ALPARGATAS | MIZUNO | F/NAZCA SAATCHI & SAATCHI São Paulo | URSO MORTO São Paulo | Bronze Lion |
WINNER STAYS | NIKE | APPAREL/FOOTWEAR | WIEDEN+KENNEDY Portland | RATTLING STICK London / THE MISSION Venice / LUMA PICTURES Santa Monica | Bronze Lion |
TASTE THE TRANSLATION | ELAN | TRANSLATOR | J. WALTER THOMPSON AMSTERDAM | DPPLR Amsterdam | Bronze Lion |
DEAD ISLAND E3 CGI TRAILER | KOCH MEDIA / DEEP SILVER | DEAD ISLAND 2 | DEEP SILVER Planegg Munchen | Bronze Lion | |
EVERY DAY IS DAY ONE | SAMSUNG | ASP SURF SPONSORSHIP, SAMSUNG GS5 | 72ANDSUNNY AMSTERDAM | SMUGGLER London / EXIT FILMS Melbourne | Bronze Lion |
SAVING ASLAN | FIXODENT | DENTURE ADHESIVE | SAATCHI & SAATCHI Milan | GOLDEN PLANES Cape Town | Bronze Lion |
THE COLLECTIVE PROJECT | MICROSOFT | ONENOTE | POSSIBLE SEATTLE Seattle | Bronze Lion | |
RE2PECT | JORDAN BRAND | JORDAN BRAND | WIEDEN+KENNEDY New York | ARTS & SCIENCES Los Angeles | Bronze Lion |
DREW BREES | OLD SPICE | PERSONAL CARE | WIEDEN+KENNEDY Portland | WORLD WAR SEVEN Los Angeles | Bronze Lion Campaign |
EARL THOMAS | OLD SPICE | PERSONAL CARE | WIEDEN+KENNEDY Portland | WORLD WAR SEVEN Los Angeles | Bronze Lion Campaign |
JAMAAL CHARLES | OLD SPICE | PERSONAL CARE | WIEDEN+KENNEDY Portland | WORLD WAR SEVEN Los Angeles | Bronze Lion Campaign |
BRINGING THE WORLD TO BRITAIN | NEWS UK | THE TIMES/THE SUNDAY TIMES | GREY LONDON | BETSY WORKS London / ENVY POST PRODUCTION London | Bronze Lion |
STRUCK BY A RAINBOW | WRIGLEY CANADA | SKITTLES | BBDO Toronto | THE CORNER STORE Toronto | Bronze Lion |
THE WAVE | LAND ROVER USA | FIVE CAMERA SURROUND SYSTEM | Y&R NEW YORK | HELO Los Angeles / GO BIG PRODUCTIONS Los Angeles | Bronze Lion |
STORY OF A SPOON | GREENPEACE INTERNATIONAL | PLASTIC REDUCTION | MEMAC OGILVY Dubai | OPTIX DUBAI Dubai | Bronze Lion |
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