Archive | COLLEGE CRED R RSS feed for this section

New forces in student advertising

North West University, which includes that former bastion of Afrikaner  conservatism, Potchefstroom University for Christian Higher Education, is the leading school of advertising and marketing in South Africa for 2014. This is based on trophies for students won in the Loerie and Pendoring Awards, ranked on the AdReview point scale. NWU held a narrow lead […]

Read more

New leader in student advertising

The dominance in award-winning creativity of three big-city advertising schools was overturned for the first time at last month’s Loeries, when North-West University came in first, relegating the AAA School of Advertising’s Cape Town campus to second. It was the first crack in an edifice dominated in recent years by the AAA School of Advertising  […]

Read more

Perfecting the ponytail; surpassing the suit

The education industry faces the same challenges that the ad industry faces: It tries hard to balance the dichotomy between strategy and creativity, business and art, logic and lateral thinking and tries to prove that students can do either really well, but the output remains the same – suits and ponytails. So when Rogue Brand […]

Read more

Joe Public tops Pendoring finalists

With 10 finalists, Joe Public leads the field turning into the home straight in the Pendoring Awards (for Afrikaans advertising). Behind it are ninety9cents and FCB Johannesburg (each with seven finalists), and two agencies with four each (M&CSaatchi Abel and Jupiter Drawing Room Johannesburg). Comparing this year’s finalists with last year’s winners, Joe Public has […]

Read more

Revolving doors spinning at ad agencies

When times are tough, the entrances to ad agencies are like revolving doors, gathering speed as  people pour in on one side, and out on the other. And (to mix a couple of metaphors) there’s a domino effect. One senior agency executive’s departure sets off a chain reaction (sorry, couldn’t resist it) which may see […]

Read more
block last