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FIFA sponsors welcome changes – but need more

  FIFA World Cup sponsors have come out in full, if not diplomatically-worded, support of Sepp Blatter’s resignation as president four days after his re-election, reports Samantha Koenderman. But will it help redeem the beleaguered brand? “Although the members of FIFA have given me a new mandate and re-elected me president, this mandate doesn’t seem […]

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Hey Big (Student) Spender!

There’s nearly a million of them, and with a likely spend of more than R30 billion this year, the South African student market promises a lot of bang for its buck. Every year they, they spend R7 000 more per head than the average citizen, writes Samantha Koenderman, so you won’t find  many heart-rending tales […]

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M&C Saatchi heads Creative Leaderboard

M&C Saatchi Abel came bursting out of the blocks to take the early lead in May in the 2015 Creative Championship, winning 168 points at The One Show, an American-based global competition, and the local Ads of the Month. The four-year old agency initially struggled to put creative points on the board, but is now […]

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Can market research be trusted?

The failure of market research to get even close in predicting the result of the British general  election is  a global problem, somewhere between a disaster and an embarrassment, writes Tony Koenderman. For an event as important as this, pollsters would have enlisted their best experts to work with the latest technology and methodology. Money […]

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KFC learns a lesson

When KFC staff were caught on video washing chicken with a pressure hose on the floor of a courtyard, KFC handled the crisis exactly the way the PR gurus recommend, writes Samantha Koenderman Management was quick to respond. It apologized, closed the store for an investigation, blitzed the media  with reassurances that the chicken was […]

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