Creative Tables

 AdReview Creative Points System 2015

(Substantially revised Jan 2015)

Award GP/Best of Show Gold Gold craft Silver Bronze Craft cert Special S/L, finalist No. of entries
Cannes

440

220

84

36

6

D&AD

420

210

77

(nom)

33 (in

Book)

6

The One Show

400

200

76

33

6

Clio

380

190

71

30

6

Midas

220

King Midas

140

45

20

6

Webby

Nomination 110

Honoree 50

Caples tba
Effies tba
Loeries

300

110

Camp: 143

90

40

Camp 52

15

Camp 20

10

Camp bonus

Approx330%

Ad of Year

90

36

15

Ad of Month

28

10

5

Pendoring

186

92

33

Prestige  33

Umpatha 33

Apex

220

110

40

15

Assegais

125

62

21

9

Bookmarks

125

42

15

6

24

Likeability

220

110

40

15

Prism

60

30

11

3

15

Roger Garlick

       200

55

20

9

Formula

X ÷ y x 110
Where x = Loeries win ratio (% of entrants that won something)
Y = your win ratio
110 = Loerie Gold score.

Webbys: 100 categiries. Top five are chosen in each category. They are the Nominees (= Silver). Up to another 5 are chosen in each category. They are Honorees = Bronze). Winner of each category is a Webby (Gold).

Midas Awards

King Midas (GP);
Gold Midas;
Silver Midas;
Midas Certificate (bare concrete.) = finalist.

12000 entries. Awards

Win ratio: % of entries that won something.
Loeries win ratio 9.5%.
Bookmarks 11.7% win ratio.
Therefore Bookmarks point score 9.5 is 90% of Loeries.

Formula for valuing new award      

New  award: 23
Loerie; 15.1.

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