Cannes Lions (New)

South Africa at Cannes 2015

Agency performance measured by AdReview points

  Agency G220 S84 B36 S/L7 Points
1 TBWA Hunt Lascaris 2 1 5 559
2 Ogilvy Johannesburg 1     1 256
3 Y&R 1 1 120
4 Joe Public 2 2 86
5 DDB 1 84
6 KingJames 1 4 64
7 Ogilvy Cape Town 1 3 57
8 Publicis Machine 1 1 43
8 Ireland Davenport 1 1 43
10 FoxP2 1 36
10 Gloo 1 36
12 FCB Cape Town  2 14
13 Grid 1 7
13 Hardy Boys 1 7
13 Hello Computer 1 7
Headings are G (Gold), S (Silver), B (Bronze) and S/L (short list).

Cannes Lions 2014 – revised and updated (New Scoring System)

Ad agencies ranked by updated AdReview point-count system for valuing creative awards

    GP440 G220 S84 B36 Shortlist: 6 Campn. points Total points
1 O&M Jhb

440

(220)

168

144

6

68

925

2 FCB

220

84

108

12

451

4 M&C Saatchi Abel

220

84

72

24

18

418

3 TBWA Hunt Lascaris

252

108

6

10

396

5 Y&R

144

24

4

172

6 O&M Cape Town

108

6

114

7 Joe Public

36

6

9

51

8 Native VML

36

6

42

8 Net#work BBDO

36

6

42

10 MetropolitanRepublic

18

18

11 Machine

12

12

11 Owen Kesssel Leo Burnett

12

12

13 Ireland/Davenport

6

6

13 Wunderman

6

6

13 Saatchi & Saatchi CT

6

6

Notes

  1. Fifteen different awards platforms are used to rank ad agency creativity. Points are based on how difficult it is to win the award. So a Cannes Gold Lion Is worth 220 points and a Gold Loerie is worth 110 points, indicating the Lion is twice as hard to win as the Loerie, and therefore worth twice the points.
  2. The scoring system has been amended for 2014 to bring it more in line with the Loerie Awards scale. But the relative values are unchanged. For comparison purposes the 2013 Cannes results are also shown in an additional table using the old system. The table above is the correct current table.
  3. Campaign points (new scoring system): GP 40; Gold 20; Silver 6; Bronze 4.
  4. We allocated 84 points to M&C Saatchi Abel for its recognition as a “contender” for the GP for Good award.
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