Cannes Lions (Old)
Cannes Lions 2014 (old scoring system)
Agencies ranked by AdReview points (old scoring)
| GP100 | G74 | S28 | B12 | Shortlist: 3 | Camp. points | Total points | ||
| 1 | O&M Jhb |
100 |
(74) |
56 |
48 |
3 |
34 |
241 |
| 2 | FCB |
74 |
28 |
36 |
6 |
144 |
||
| 3 | M&C Saatchi Abel |
74 |
28 |
24 |
9 |
2 |
137 |
|
| 4 | TBWA Hunt Lascaris |
84 |
36 |
3 |
5 |
128 |
||
| 5 | Y&R |
48 |
12 |
2 |
62 |
|||
| 6 | O&M Cape Town |
36 |
1 |
4 |
43 |
|||
| 7 | Joe Public |
12 |
3 |
2 |
17 |
|||
| 8 | Native VML |
12 |
3 |
15 |
||||
| 8 | Net#work BBDO |
12 |
3 |
15 |
||||
| 10 | MetropolitanRepublic |
9 |
9 |
|||||
| 11 | Machine |
6 |
6 |
|||||
| 11 | Owen Kesssel Leo Burnett |
6 |
6 |
|||||
| 13 | Ireland/Davenport |
3 |
3 |
|||||
| 13 | Wunderman |
3 |
3 |
|||||
| 13 | Saatchi & Saatchi CT |
3 |
3 |
Notes
- Fifteen different awards platforms are used to rank ad agency creativity. Points are based on how difficult it is to win the award. So a Cannes Gold Lion Is worth 220 points and a Gold Loerie is worth 110 points, indicating the Lion is twice as hard to win as the Loerie, and therefore worth twice the points.
- The scoring system has been amended for 2014 to bring it more in line with the Loerie Awards scale. But the relative values are unchanged. For comparison purposes the 2013 Cannes results are also shown in this table using the old system.
- Campaign points (old scoring system): GP 20; Gold 10; Silver 3; Bronze 2.
- We allocated 28 points to M&C Saatchi Abel for its recognition as a “contender” for the GP for Good award.
- Y&R’s two Lion Health bronzes (awarded at a separate but linked event, the Cannes Health), are included in this table.