Creative Leaderboard
Creative Leaderboard June 2015
Agencies ranked by AdReview points as at June 15
Cannes Lions (no. of trophies) | ||||||||||
D&AD Points | One Show points | Gold | Silver | Bronze | Short list | Total Cannes points | Ad of MonthJan-Apr | GrandTotalPoints | ||
1 | TBWA Hunt Lascaris |
83 |
33 |
2 |
1 |
5 |
559 |
226 |
901 |
|
2 | Ogilvy Jhb |
149 |
320 |
1 |
1 |
256 |
168 |
893 |
||
3 | Y&R |
7 |
33 |
1 |
1 |
120 |
222 |
382 |
||
4 | M&C Saatchi Abel |
158 |
132 |
12 |
302 |
|||||
5 | DDB |
143 |
1 |
84 |
48 |
275 |
||||
6 | FCB Jhb |
47 |
143 |
80 |
270 |
|||||
7 | Joe Public |
76 |
2` |
2 |
86 |
102 |
264 |
|||
8 | KingJames Cape |
33 |
1 |
4 |
64 |
144 |
241 |
|||
9 | Net#work BBDO |
188 |
188 |
|||||||
10 | Ogilvy Cape |
61 |
33 |
1 |
3 |
57 |
94 |
178 |
||
11 | Grid |
40 |
77 |
1 |
7 |
124 |
||||
12 | FoxP2 |
14 |
1 |
36 |
72 |
122 |
||||
13 | Lowe Cape |
76 |
76 |
|||||||
14 | FCB 1886 |
72 |
72 |
|||||||
15 | Ireland/Davenport |
1 |
1 |
43 |
68 |
68 |
||||
16 | FCB Cape Town |
2 |
14 |
62 |
62 |
|||||
17 | MetropolitanRepublic |
36 |
36 |
|||||||
18 | JWT |
34 |
34 |
|||||||
19 | Publicis Machine |
1 |
1 |
43 |
28 |
28 |
||||
20 | Gloo |
1 |
26 |
26 |
||||||
20 | Havas |
26 |
26 |
|||||||
20 | King James II |
26 |
26 |
|||||||
23 | Punk |
24 |
24 |
|||||||
23 | Saatchi & Saatchi |
24 |
24 |
|||||||
25 | Ogilvy PR |
7 |
11 |
18 |
||||||
26 | Redworks |
7 |
11 |
18 |
||||||
27 | OK Leo Burnett |
10 |
||||||||
28 | Jupiter Jhb |
7 |
2 |
9 |
||||||
29 | Hardy Boys |
7 |
7 |
|||||||
30 | Hello Computer |
7 |
7 |
|||||||
31 | Quirk |
3 |
3 |
Note: D&AD awards structure has been changed. Black is equal to a Grand Prix; White (W) is between Yellow (Y) and Black; Yellow is equal to Gold; Graphite (Gr) equals a Silver; Wood (W) equals a Bronze.
For The One Show see previous leaderboard.
Creative Leaderboard May 2015
Agencies ranked by AdReview points as at May 25, 2015. (2nd May table)
Agency | One Show |
D&AD |
Ad of Month | Grand Total | |||||
Y (G) | Gr (S) | W (B) | Points | Finalst | Jan-Apr | Points | |||
1 | Ogilvy Jhb |
149 |
1 |
1 |
1 |
320 |
168 |
637 |
|
2 | TBWA Hunt Lascaris |
83 |
1 |
33 |
226 |
342 |
|||
3 | M&C Saatchi Abel |
158 |
4 |
132 |
12 |
302 |
|||
4 | FCB Jhb |
47 |
1 |
2 |
143 |
80 |
270 |
||
5 | Y&R |
7 |
1 |
33 |
222 |
262 |
|||
6 | DDB |
1 |
2 |
143 |
48 |
191 |
|||
7 | Net#work BBDO |
188 |
188 |
||||||
8 | Ogilvy Cape |
61 |
1 |
33 |
94 |
178 |
|||
8 | Joe Public |
76 |
` |
102 |
178 |
||||
10 | KingJames Cape |
1 |
33 |
144 |
177 |
||||
11 | Grid |
40 |
1 |
77 |
117 |
||||
12 | FoxP2 |
14 |
72 |
86 |
|||||
13 | Lowe Cape |
76 |
76 |
||||||
14 | FCB 1886 |
72 |
72 |
||||||
15 | Ireland/Davenport |
68 |
68 |
||||||
16 | FCB Cape Town |
62 |
62 |
||||||
17 | MetropolitanRepublic |
36 |
36 |
||||||
18 | JWT |
34 |
34 |
||||||
19 | Publicis Machine |
28 |
28 |
||||||
20 | Gloo |
26 |
26 |
||||||
20 | Havas |
26 |
26 |
||||||
20 | King James II |
26 |
26 |
||||||
23 | Punk |
24 |
24 |
||||||
23 | Saatchi & Saatchi |
24 |
24 |
||||||
25 | Ogilvy PR |
7 |
11 |
18 |
|||||
26 | Redworks |
7 |
11 |
18 |
|||||
27 | OK Leo Burnett |
10 |
|||||||
28 | Jupiter Jhb |
7 |
2 |
9 |
|||||
29 | Quirk |
3 |
3 |
Note: D&AD awards structure has been changed. Black is equal to a Grand Prix; White (W) is between Yellow (Y) and Black; Yellow is equal to Gold; Graphite (Gr) equals a Silver; Wood (W) equals a Bronze.
Creative League 2014
Top 70 agencies rated on AdReview points, 13 award platforms, Dec 2014
Agency | Intl* |
Ad of Month (Jan-Dec) |
Loer-ies | Pendoring | Asse-gai | Ad of Year | Book-Marks | Total points | |||
G28 | S10 | B5 | G90; S36;B13 | ||||||||
1 |
Ogilvy Johannesburg |
1040 |
112 |
40 |
20 |
660 |
135 |
193 |
2200 |
||
2 |
KingJames Jhb |
1165 |
84 |
10 |
414 |
170 |
38 |
139 |
2020 |
||
3 |
Joe Public |
1113 |
56 |
40 |
10 |
487 |
205 |
1911 |
|||
4 |
FCB Jhb |
610 |
56 |
720 |
135 |
216 |
1737 |
||||
5 |
M&C Saatchi Abel |
810 |
10 |
227 |
70 |
88 |
72 |
1277 |
|||
6 |
Ogilvy Cape Town |
498 |
56 |
30 |
15 |
462 |
129 |
1190 |
|||
7 |
Jupiter Jhb |
750 |
6 |
127 |
35 |
18 |
205 |
1147 |
|||
8 |
TBWA Hunt Lascaris |
583 |
112 |
30 |
15 |
283 |
35 |
72 |
1130 |
||
9 |
Gloo (O&M) |
472 |
28 |
5 |
120 |
168 |
321 |
1114 |
|||
10 |
Y&R |
258 |
84 |
60 |
5 |
404 |
90 |
901 |
|||
11 |
NATIVE VML |
180 |
406 |
35 |
102 |
162 |
885 |
||||
12 |
Ireland/Davenport |
235 |
28 |
10 |
5 |
305 |
85 |
668 |
|||
13 |
DDB South Africa |
191 |
45 |
30 |
293 |
35 |
26 |
620 |
|||
14 |
Shift Joe Public |
543 |
543 |
||||||||
15 |
Grid (TBWA) |
455 |
455 |
||||||||
16 |
Net#work BBDO |
62 |
112 |
10 |
195 |
36 |
415 |
||||
17 |
Quirk (JWT) |
82 |
48 |
198 |
328 |
||||||
18 |
140 BBDO |
28 |
275 |
303 |
|||||||
19 |
One Kingdom Creative Studio |
300 |
300 |
||||||||
20 |
Lowe & Partners |
12 |
112 |
10 |
5 |
145 |
286 |
||||
21 |
Ogilvy One |
86 |
198 |
284 |
|||||||
22 |
Atmosphere (KJ) |
249 |
249 |
||||||||
23 |
Aqua Online |
138 |
110 |
248 |
|||||||
24 |
Saatchi & Saatchi inc S&S Synergy 85) |
10 |
144 |
85 |
239 |
||||||
25 |
Society (KJ) |
236 |
236 |
||||||||
26 |
The Hardy Boys |
30 |
28 |
140 |
210 |
||||||
27 |
Openco |
170 |
24 |
194 |
|||||||
28 |
Utopia |
15 |
172 |
187 |
|||||||
29 |
Owen Kessel Leo Burnett |
28 |
107 |
162 |
|||||||
30 |
Punk |
157 |
157 |
||||||||
31 |
Lesoba Difference |
148 |
148 |
||||||||
32 |
Ninety9Cents |
100 |
28 |
128 |
|||||||
33 |
Black River F.C. |
25 |
100 |
125 |
|||||||
34 |
Blink Stephanus |
15 |
100 |
115 |
|||||||
35 |
Promise |
110 |
110 |
||||||||
35 |
FoxP2 |
110 |
110 |
||||||||
37 |
Jupiter Cape Town |
63 |
6 |
35 |
104 |
||||||
38 |
Both Worlds |
100 |
100 |
||||||||
38 |
www.10and5.co.za |
100 |
100 |
||||||||
39 |
FCB 1886 |
28 |
70 |
98 |
|||||||
40 |
Boomtown |
40 |
56 |
96 |
|||||||
41 |
Hellocomputer |
85 |
85 |
||||||||
42 |
Metropolitan Republic |
18 |
28 |
40 |
81 |
||||||
43 |
Publicis Machine |
6 |
10 |
20 |
40 |
76 |
|||||
44 |
Liquorice |
75 |
75 |
||||||||
44 |
Thirty Four |
75 |
75 |
||||||||
46 |
Injozi |
72 |
72 |
||||||||
47 |
KingJames II | 6 |
55 |
61 |
|||||||
48 |
NEXT |
56 |
56 |
||||||||
49 |
Levergy & O’Mage |
52 |
52 |
||||||||
49 |
Mann Made |
52 |
52 |
||||||||
51 |
BNRY/Jupiter Jhb |
49 |
49 |
||||||||
51 |
Lighthouse |
49 |
49 |
||||||||
51 |
Spree |
49 |
49 |
||||||||
51 |
Swipe Interactive |
49 |
49 |
||||||||
51 |
Vicinity |
49 |
49 |
||||||||
56 |
Stratitude |
48 |
48 |
||||||||
57 |
Velocity Films |
45 |
45 |
||||||||
58 |
Thackwell & Whitaker |
15 |
28 |
43 |
|||||||
59 |
Havas Worldwide |
10 |
5 |
42 |
|||||||
60 |
360 Eight |
40 |
40 |
||||||||
60 |
Motion City Films |
40 |
40 |
||||||||
60 |
Pier to Pier |
40 |
40 |
||||||||
63 |
5th Dimension |
38 |
38 |
||||||||
64 |
Base 2 |
28 |
28 |
||||||||
64 |
Cerebra |
28 |
28 |
||||||||
64 |
Demographica |
28 |
28 |
||||||||
64 |
Playmakers |
28 |
28 |
||||||||
67 |
Digital Plantation |
20 |
20 |
||||||||
67 |
Luma Animation |
20 |
20 |
NOTES:
- This table is a complete listing of 84 South African agencies ranked by awards in our 12 qualifying competitions. To correct any errors please email tkoenderman9@gmail.com. Qualifying competitions are (international): Cannes, The One Show, D&AD, Clio, Midas, Webbies; (local): Loeries, Bookmarks, Assegais, Ad of the Month, Ad of the Year, Pendoring
- Y&R was awarded 40 points for its Bronze Ubuntu entry.
- The column headed ‘Loerie totl’ carries the totals of the other six Loerie columns, and some information is duplicated. Avoid double-counting.
- Though FCB was a collaborator on a Gold Loerie won by its client, Coca-Cola, the entry form did not credit FCB, so its contribution is not recognised in this table.
- Though the AdReview points system is compatible with the Loeries system, there are some points of difference. In our system, collaborative partners are each credited with the full value of a win; in the Loeries system, the points are shared pro rata among the partners. So if two agencies collaborate and their entry wins a bronze, each agency is credited with the full points for bronze. We do not give campaign bonus points to craft winners.
- We have adjusted the value of a Grand Prix to equalise it with the Loeries.
- Bonus points for campaigns are not the same in both systems.
- We include a wider range of participating agencies.
- Agences with less than 20 points are not included in the table, but are listed here: with 15 points – Luma Animation, Marcus Wormstorm, Studio Zoo, JWT Cape Town, Derrick; with 13 points – Discover Africa, Fogg Experiential, The Media Image, Creative Spark, RogerWilco.
- Tables showing the performance at each award are on our website, http://www.adreviewonline.com.
- An explanation of our evaluation system can also be found on the website. Essentially, awards competitions are valued according to how they compare with our benchmark competitions, Cannes (for international competition) and Loeries for South African competition). If the percentage of entries that win something is lower than the benchmark, its awards receive a higher valuation; and vice versa.
Creative Agency Groups 2014
Creative Agency Groups ranked by Ad Review points 2014
Group | Member agencies | Total points |
Ogilvy South Africa | Ogilvy (Jhb, Cape, Dbn), Ogilvy One, Gloo |
4788 |
KingJames | KingJames Group, KingJames II, Atmosphere, Punk, Society |
2723 |
Joe Public | Joe Public (Jhb, Cape), Shift Joe Public |
2454 |
Y&R | Y&R, Acqua Online, Base2, Native |
2062 |
FCB | FCB (Jhb, Cape), HelloComputer, 1886 |
1920 |
TBWA | Hunt Lascaris, Dbn, Cape, Openco |
1779 |
Jupiter Drawing Room | Jupiter(Cape, Jhb), Utopia |
1438 |
BBDO | Net#work BBDO, 140 BBDO |
721 |
JWT | JWT (Jhb, Cape, Dbn), Quirk |
328 |
Competitions included:
Inter national: Cannes, Midas, D&AD, The One Show, Clio
Local: Loeries, Bookmarks, Ad of the Month, Ad of the Week, Pendorings , Assegai
As at 16 Jan 2014
Agency | Cannes, Midas, Clio, D&AD, One Show | Ad of the Month(Jan-Dec) | Pendorings | Loeries | Eagles | Bookmarks | Asse-gais | Liking | Total points | |
1 | Ogilvy Cape Town |
500 |
50 |
435 |
27 |
88 |
62 |
6 |
1 168 |
|
2 | TBWA Hunt Lascaris |
430 |
187 |
53 |
305 |
46 |
1 021 |
|||
3 | Net#work BBDO |
274 |
57 |
166 |
6 |
503 |
||||
4 | Y&R |
159 |
66 |
128 |
21 |
6 |
380 |
|||
5 | Joe Public |
95 |
76 |
86 |
59 |
51 |
367 |
|||
6 | KingJames |
305 |
13 |
44 |
362 |
|||||
7 | FoxP2 |
49 |
48 |
11 |
224 |
332 |
||||
8 | Draftfcb Cape Town |
78 |
22 |
64 |
108 |
6 |
278 |
|||
9 | Jupiter Johannesburg |
175 |
22 |
22 |
32 |
12 |
263 |
|||
10 | Ogilvy Johannesburg |
28 |
63 |
53 |
40 |
6 |
15 |
46 |
251 |
|
11 | Ireland/Davenport |
97 |
25 |
16 |
8 |
94 |
240 |
|||
12 | Draftfcb Jhb |
6 |
37 |
96 |
66 |
34 |
239 |
|||
13 | Lowe & Partners |
89 |
44 |
64 |
40 |
237 |
||||
14 | DDB South Africa |
108 |
15 |
77 |
4 |
204 |
||||
15 | Black River F.C. |
43 |
28 |
84 |
42 |
6 |
203 |
|||
16 | Jupiter Cape Town |
76 |
11 |
83 |
8 |
178 |
||||
17 | HelloComputer |
6 |
5 |
56 |
82 |
149 |
||||
18 | iKineo |
117 |
24 |
141 |
||||||
19 | Owen Kessel |
46 |
30 |
54 |
130 |
|||||
20 | NATIVE |
26 |
45 |
38 |
109 |
|||||
20 | Gloo |
2 |
38 |
40 |
29 |
109 |
||||
22 | MACHINE |
41 |
5 |
32 |
26 |
104 |
||||
23 | Havas Worldwide |
31 |
13 |
55 |
99 |
|||||
24 | Admakers Intl |
80 |
||||||||
25 | MetropolitanRepublic |
6 |
28 |
11 |
26 |
71 |
||||
26 | Actuate |
67 |
67 |
|||||||
27 | JWT Cape | 25 | 35 |
60 |
||||||
28 | 140BBDO |
11 |
5 |
20 |
6 |
12 |
54 |
|||
28 | M&C Saatchi Abel |
19 |
11 |
4 |
20 |
54 |
||||
30 | Boomtown Strategic | 28 | 2 | 12 | 6 |
48 |
||||
30 | lNinety9cents |
1 |
11 |
37 |
48 |
|||||
32 | Openco |
20 |
19 |
39 |
||||||
33 | Bester Burke Slingers |
6 |
11 |
20 |
37 |
|||||
34 | Action Ambro’s |
34 |
34 |
|||||||
34 | Synergise Digital |
34 |
34 |
|||||||
36 | Haas |
11 |
6 |
14 |
31 |
|||||
35 | JWT Cape |
25 |
5 |
30 |
||||||
36 | Volcano |
6 |
21 |
27 |
||||||
37 | House of Brave | 26 |
26 |
|||||||
37 | Spree.co.za |
26 |
26 |
|||||||
39 | Baielingual Concepts |
22 |
22 |
|||||||
39 | tbsp///beyond the line. |
22 |
22 |
|||||||
40 | Liquorice |
20 |
20 |
|||||||
40 | Quirk |
20 |
20 |
|||||||
42 | Etiket |
11 |
6 |
17 |
||||||
42 | Next |
17 |
17 |
|||||||
42 | Studio Zoo |
11 |
6 |
17 |
||||||
45 | Derrick |
13 |
13 |
|||||||
45 | KingJames II |
13 |
13 |
|||||||
45 | Oscar Tango |
13 |
13 |
|||||||
48 | BNRY |
12 |
12 |
|||||||
48 | Gorilla Creative Media |
12 |
12 |
|||||||
48 | 5th Dimension |
12 |
12 |
|||||||
51 | HumanKind |
5 |
6 |
11 |
||||||
51 | POD Communications |
11 |
11 |
|||||||
53 | Saatchi& Saatchi |
3 |
6 |
9 |
||||||
54 | Lighthouse Digital |
8 |
8 |
|||||||
54 | Convergence LAB |
8 |
8 |
|||||||
54 | Lesoba Difference |
8 |
8 |
- This table includes agencies that have won more than one award worth more than six points at any of the accredited competitions. So a single Loerie Bronze win (or less) is not shown.
- For the first time we have included Millward Brown’s AdTrak survey results. A viewing sample representative of the h whole market reports monthly on all new TV commercials, scoring theirlikiing of each ad on as scale of 1-10. We have scored the first ad as a Grand Prix (80 points), 2-3 as Gold (37), 4-6 as Silver (14), and 7-10 as Bronze (6). Millward Brown publishes the results every quarter.
Creative Leaderboard 2013
As at Nov 5 (after Eagles and disqualification of MetropolitanRepublic)
Agency | Cannes, Midas, Clio, D&AD, One Show | Ad of the Month(Jan-Sep) | Pendo-rings | Loeries | Eagles | Total points | |
1 | Ogilvy Cape Town |
505 |
35 |
435 |
27 |
1 002 |
|
2 | TBWA Hunt Lascaris |
409 |
115 |
53 |
305 |
46 |
928 |
3 | Net#work BBDO |
275 |
43 |
166 |
6 |
490 |
|
4 | KingJames |
308 |
13 |
44 |
365 |
||
5 | Y&R |
154 |
55 |
128 |
21 |
358 |
|
6 | FoxP2 |
75 |
37 |
11 |
224 |
347 |
|
7 | Draftfcb Cape Town |
78 |
22 |
67 |
108 |
6 |
281 |
8 | Joe Public |
92 |
39 |
86 |
59 |
276 |
|
9 | Lowe & Partners |
126 |
33 |
64 |
40 |
263 |
|
10 | Jupiter Johannesburg |
175 |
22 |
22 |
32 |
251 |
|
11 | Draftfcb Jhb |
6 |
37 |
96 |
66 |
205 |
|
12 | DDB South Africa |
108 |
13 |
77 |
198 |
||
13 | Black River F.C. |
43 |
25 |
84 |
42 |
194 |
|
14 | Jupiter Cape Town |
76 |
11 |
83 |
170 |
||
15 | Ogilvy Johannesburg |
28 |
45 |
53 |
40 |
6 |
172 |
16 | Ireland/Davenport |
97 |
23 |
16 |
132 |
||
17 | iKineo |
117 |
117 |
||||
18 | Owen Kessel |
46 |
17 |
54 |
113 |
||
19 | Havas Worldwide |
31 |
13 |
55 |
99 |
||
20 | MACHINE |
41 |
% |