League Tables (3 years)
Creative League Table 2013
As at Apr 6 2014, modified and corrected
Agency | Cannes, Midas, Clio, D&AD, One Show | Ad of the Mon(Jan-Dec) | Pendorings, Assegais | Loeries | Eagles | Bookmark | Ad of the Year | Total points | |
1 | Ogilvy Cape Town |
667 |
50 |
62 |
435 |
27 |
88 |
51 |
1 379 |
2 | TBWA Hunt Lascaris |
427 |
187 |
53 |
305 |
43 |
18 |
1 033 |
|
3 | Net#work BBDO |
292 |
57 |
166 |
6 |
49 |
570 |
||
4 | Y&R |
166 |
66 |
128 |
20 |
37 |
417 |
||
5 | FoxP2 |
75 |
48 |
11 |
224 |
14 |
372 |
||
6 | KingJames |
307 |
13 |
44 |
364 |
||||
7 | Joe Public |
95 |
76 |
86 |
59 |
37 |
353 |
||
8 | Jupiter Jhb |
255 |
22 |
22 |
32 |
12 |
343 |
||
9 | FCB Cape Town |
76 |
22 |
64 |
108 |
6 |
37 |
313 |
|
10 | Lowe & Partners |
133 |
44 |
64 |
40 |
278 |
|||
11 | DDB South Africa |
108 |
15 |
77 |
4 |
37 |
241 |
||
12 | FCB Jhb |
6 |
37 |
96 |
66 |
34 |
239 |
||
13 | Black River F.C. |
50 |
28 |
104 |
42 |
224 |
|||
14 | Ogilvy Jhb |
25 |
63 |
68 |
40 |
6 |
6 |
193 |
|
15 | Jupiter Cape Town |
76 |
11 |
83 |
8 |
178 |
|||
16 | Ireland/Davenport |
97 |
25 |
16 |
8 |
6 |
152 |
||
17 | HelloComputer |
6 |
5 |
56 |
82 |
149 |
|||
18 | iKineo |
117 |
24 |
141 |
|||||
19 | Owen Kessel |
46 |
30 |
54 |
6 |
136 |
|||
20 | NATIVE |
26 |
45 |
38 |
6 |
115 |
|||
21 | Gloo |
2 |
29 |
38 |
40 |
109 |
|||
22 | Havas Worldwide |
38 |
13 |
55 |
106 |
||||
23 | MACHINE |
41 |
5 |
26 |
32 |
104 |
|||
24 | Actuate |
67 |
67 |
||||||
25 | JWT Cape |
25 |
35 |
60 |
|||||
25 | Promise |
60 |
60 |
||||||
27 | 140BBDO |
11 |
5 |
20 |
6 |
12 |
54 |
||
27 | M&C Saatchi Abel |
19 |
31 |
4 |
54 |
||||
29 | Boomtown Strategic | 28 |
2 |
12 |
6 |
48 |
|||
30 | MetropolitanRepub |
6 |
28 |
11 |
45 |
||||
31 | Openco |
19 |
20 |
39 |
|||||
32 | Bester Burke Slingers |
6 |
11 |
20 |
37 |
||||
33 | Action Ambro’s |
34 |
34 |
||||||
33 | Synergise Digital |
34 |
34 |
||||||
35 | Volcano |
6 |
21 |
27 |
|||||
36 | Spree.co.za |
26 |
26 |
||||||
37 | Liquorice |
24 |
24 |
||||||
37 | Quirk |
24 |
24 |
||||||
39 | Baielingual Concepts |
22 |
22 |
||||||
39 | tbsp//beyond the line |
22 |
22 |
||||||
41 | Etiket |
11 |
6 |
17 |
|||||
41 | Haas |
11 |
6 |
17 |
|||||
41 | Next |
17 |
17 |
||||||
41 | Studio Zoo |
11 |
6 |
17 |
|||||
45 | Derrick |
13 |
13 |
||||||
45 | KingJames II |
13 |
13 |
||||||
45 | Oscar Tango |
13 |
13 |
||||||
48 | BNRY |
12 |
12 |
||||||
48 | Gorilla Creative Med |
12 |
12 |
||||||
48 | 5th Dimension |
12 |
12 |
||||||
51 | HumanKind |
5 |
6 |
11 |
|||||
51 | Ninety9cents |
11 |
11 |
||||||
51 | POD Comms |
11 |
11 |
||||||
54 | Saatchi& Saatchi |
3 |
6 |
9 |
|||||
55 | Lighthouse Digital |
8 |
8 |
||||||
55 | Convergence LAB |
8 |
8 |
||||||
55 | Lesoba Difference |
8 |
8 |
- This table includes agencies that have won more than one award worth more than six points at any of the accredited competitions. So a single Loerie Bronze win (or less) is not shown.
- For details on how we have scored the various competitions, go to the “creative tables” section of the “Ranking Tables” category.
- A new scale is being introduced for 2014. It does not alter the relative value of the awards, but is broadly compatible with the Loeries’ standard.
- This table includes a number of corrections and revisions as some ratings were modified. These changes affected some agencies’ positions on the table.
Creative League Table 2012
Agencies ranked by the ‘Koenderman Creative Points System’ and earned during 2012 competitions
Agency | Clio | D&AD | One Show | Cannes | Pendoring | Loerie | Book marks | Asse-gais | Ad of Year | Total points | |
1 | Ogilvy Cape Town |
53 |
43 |
123 |
199 |
603 |
68 |
68 |
37 |
1194 |
|
2 | TBWA Hunt Lascaris |
78 |
82 |
179 |
119 |
24 |
105 |
103 |
690 |
||
3 | Net#work BBDO |
3 |
91 |
220 |
16 |
236 |
37 |
603 |
|||
4 | Ogilvy Johannesburg |
103 |
169 |
27 |
33 |
74 |
117 |
10 |
26 |
37 |
596 |
5 | Joe Public |
3 |
3 |
60 |
299 |
60 |
14 |
439 |
|||
6 | DDB South Africa |
3 |
13 |
6 |
187 |
4 |
141 |
37 |
391 |
||
7 | MetropolitanRepublic |
75 |
13 |
3 |
117 |
4 |
71 |
283 |
|||
8 | KingJames |
28 |
18 |
175 |
3 |
6 |
230 |
||||
9 | Black River F.C. |
3 |
12 |
16 |
134 |
10 |
37 |
212 |
|||
10 | 140 BBDO |
3 |
158 |
13 |
174 |
||||||
11 | Jupiter Cape Town |
14 |
13 |
28 |
3 |
12 |
89 |
13 |
172 |
||
12 | Ireland/Davenport |
3 |
30 |
125 |
6 |
6 |
170 |
||||
13 | Machine |
11 |
3 |
115 |
13 |
6 |
148 |
||||
14 | Gloo |
76 |
55 |
10 |
141 |
||||||
15 | Grey |
104 |
31 |
135 |
|||||||
15 | Y&R |
12 |
13 |
34 |
64 |
12 |
135 |
||||
17 | FoxP2 |
3 |
13 |
3 |
103 |
122 |
|||||
18 | HelloComputer |
40 |
58 |
6 |
104 |
||||||
19 | Jupiter Johannesburg |
13 |
12 |
72 |
6 |
103 |
|||||
20 | Trigger/Isobar |
12 |
50 |
14 |
76 |
||||||
21 | Grid |
74 |
74 |
||||||||
22 | Lowe Bull |
36 |
30 |
3 |
69 |
||||||
23 | Saatchi & Saatchi |
62 |
62 |
||||||||
24 | iLogic |
29 |
30 |
59 |
|||||||
25 | Lesoba Difference |
56 |
56 |
||||||||
26 | Draftfcb Jhb |
40 |
6 |
46 |
|||||||
27 | Quirk |
35 |
35 |
||||||||
28 | M&C Saatchi Abel |
6 |
6 |
22 |
34 |
||||||
29 | Both Worlds |
33 |
33 |
||||||||
29 | Synergize |
33 |
33 |
||||||||
31 | Liquorice |
30 |
30 |
||||||||
32 | Etiket |
24 |
24 |
||||||||
33 | JWT CT |
13 |
10 |
23 |
|||||||
34 | Touchlab |
23 |
23 |
||||||||
35 | House of the Brave |
20 |
20 |
||||||||
35 | Cerebra |
20 |
20 |
||||||||
37 | In Jozi |
20 |
20 |
- Minimum score shown: 20.
- Some corrections have been made to previously published versions of this table.
- See “’Koenderman Creative Points System’ ” for explanation.
Creative League Table 2011
Top 30 agencies of 2011 ranked by the ‘Koenderman Creative Points System’
Agency | Clio | One Show | D&AD | Cannes | Loeries | Pend-oring | Book-marks | Eagles | Ad ofYear | Total points | |
1 | Net#work BBDO |
6 |
13 |
385 |
204 |
17 |
608 |
||||
2 | TBWA Hunt Lascaris |
50 |
6 |
108 |
101 |
154 |
47 |
54 |
43 |
563 |
|
3 | FoxP2 |
122 |
6 |
30 |
49 |
256 |
2 |
60 |
525 |
||
4 | Ogilvy Cape Town |
81 |
6 |
56 |
33 |
197 |
63 |
436 |
|||
5 | Ogilvy Johannesburg |
111 |
13 |
67 |
62 |
56 |
90 |
6 |
405 |
||
6 | Jupiter Cape Town |
92 |
39 |
177 |
14 |
322 |
|||||
7 | Hello Computer |
188 |
58 |
37 |
283 |
||||||
8 | DDB South Africa |
3 |
3 |
16 |
188 |
23 |
233 |
||||
9 | 140 BBDO |
13 |
21 |
83 |
10 |
88 |
215 |
||||
10 | Draftfcb Johannesburg |
14 |
26 |
69 |
85 |
194 |
|||||
11 | Gloo |
152 |
24 |
14 |
190 |
||||||
12 | Joe Public |
25 |
3 |
28 |
38 |
58 |
37 |
189 |
|||
12 | Ireland/Davenport |
24 |
13 |
31 |
85 |
30 |
6 |
189 |
|||
14 | Draftfcb Cape |
3 |
170 |
173 |
|||||||
15 | Y&R Jhb |
61 |
12 |
13 |
28 |
37 |
14 |
165 |
|||
16 | Digital@ogilvy |
3 |
15 |
94 |
52 |
164 |
|||||
17 | McCann-Erickson |
61 |
86 |
147 |
|||||||
18 | KingJames |
25 |
3 |
12 |
46 |
14 |
100 |
||||
19 | Lowe Bull Cape Town |
3 |
26 |
28 |
38 |
95 |
|||||
20 | JWT Johannesburg |
31 |
15 |
24 |
14 |
84 |
|||||
22 | Grey |
25 |
43 |
12 |
80 |
||||||
23 | Quirk |
75 |
75 |
||||||||
24 | MetropolitanRepublic |
20 |
38 |
14 |
72 |
||||||
25 | M&CSaatchi Abel |
57 |
5 |
62 |
|||||||
26 | Grid |
31 |
3 |
26 |
60 |
||||||
27 | Native |
34 |
26 |
60 |
|||||||
27 | Saatchi & Saatchi |
48 |
48 |
||||||||
29 | Bester Burke Slingers |
28 |
14 |
25 |
67 |
||||||
30 | Volcano |
44 |
44 |
||||||||
30 | TBWA Cape Town |
30 |
30 |