APEX

Apex winners 2015

Agency GP

(300)

G

(110)

S

(40)

B

(15)

Special

(40)

Total Points
1 Lowe & Partners 1 (1) 2 1 420
2 Ogilvy Jhb (with Gloo) 1 1 1 205
3 Gloo (with Ogilvy Jhb) 1 1 150
4 Ogilvy Cape Town 1 110
5 FoxP2 2 1 95
6 House of the Brave 1 40
6 OIL 1 40
8 DDB 1 15
9 Joe Public (with Mediology) 1 15
10 KingJames 1 15
11 Mediology (with Joe Public) 1 15

Agencies ranked by AdReview points. When a collaboration between two agencies wins an award, each agency is allocated the full point score. Collaborations were Gloo/O&M Jhb; Joe Public/Mediology; OIL/Lowe.

Effectiveness champions

Apex Awards 2009-14 based on old point scale

 Rank Agency 2009 2010 2011 2012 2013 2014 2015 Total points
1 Ogilvy Johannesburg

74

145

42

28

49

       26

364

2 DDB South Africa

6

28

14

6

       80

134

3 Ogilvy Cape Town            6

40

          26

6

          14       14

106

4 FoxP2          57        37

94

 5  140 BBDO

6

80

86

 5  Zoom Advertising          80             6

86

 7   Joe Public

6

6

          57          6

75

8 TBWA Hunt Lascaris

51

51

9   M&C Saatchi Abel        51

51

 10   FCB Johannesburg

14

20

34

 11  Lowe & Partners

6

14

        6

26

11 Jupiter Cape Town

6

14

20

11 KingJames

14

6

20

11 MorrisJones

14

6

20

11 Net#work Jhb

14

6

20

11 Saatchi & Saatchi

20

20

17 Brand Activation

14

14

17  Havas (Euro RSCG)           6

14

20

17 Mesh (Draft)

14

14

17 OIL

14

14

17 Wunderman

         14

14

22 Jupiter Johannesburg

6

       28

34

22 Publicis

6

6

22 JWT Johannesburg

6

6

 

Agencies are ranked by their average ranking over the last five years.

The Apex points scale is: Grand Prix 80; Gold 37; Silver/Special Award 14; Bronze 6.

Effectiveness over  time

Apex Awards –  5-year track record of ranking level

Agency 2009 2010 2011 2012 2013  2014  2015 Ave
Ogilvy Jhb 1 1 1 3 2 1.6
Net#work BBDO 3 9
Ogilvy Cape 4 3 2 4 4 3.4
TBWA Hunt Lascaris 2
DDB South Africa 4 5 5 4
140 BBDO 9 1
Jupiter Jhb/MR 4
Draftfcb Jhb 3 3
Saatchi & Saatchi 4
Morris Jones 6 10
Wunderman 6
Zoom 2 9
Euro RSCG 9 4
Joe Public 9 4 1
Coley Porter Bell 6 10
Jupiter Cape 9 5
KingJames 5 5
Lowe Bull (OIL) 3
Draftfcb Jhb (Mesh) 5
FoxP2 2

This table shows the rank of each agency for the given years at the Apex Awards, and the average rank over the whole period.

Apex Winners 2014

  Agency Client GP220 G110 S40 B15 Spec40 Total points
1 DDB FNB (Steve)

1

(1)

220

2 M&C Saatchi Abel The Haven Street Store

1

1

150

3 FoxP2 Ster-Kinekor (Great Moments)

1

110

4 Jupiter DrawingRoom Jhb Absa Depositor PlusGalderma (zits)

1

1

1

95

4 Ogilvy Jhb Yum (KFC Hope)Cell C (Wake up SA)

Yum (KFC  Double Down)

1

1

1

70

6 Ogilvy Cape Town VW Polo Vivo

1

40

6 Ogilvy One Audi A3 Exchange

1

40

8 Lowe Jhb Unilever (Rama)

1

15

8 Joe Public Nedbank Savvy

1

15

block last