New Business

New-business leaderboards 2014

Advertising & marketing services

Ad account moves as at December 31. Data by IAS, the independent agency search and selection company. Accounts won in 2014. Listed alphabetically by name of winning agency. Date style: Month, date, year.

Agency

Client/brand

Discipline

Start date

Billings  Rm

18 Feet & Rising

Nando’s

Advertising

9:08

 

African Press Org

Brand SA

Media

 

 

Amorphous New Media

Henley Business School Africa

Website design

13/10

 

Avatar

Brand South Africa

Digital

9:04

 

Black River F.C.

Nando’s licensing

Licensing

Aug ‘14

 

Brandinc

Nashua

Multimedia

Feb 14

 

Business Positioning Systems

Nando’s

Digital

Apr 14

 

Celebrity Services Africa

African Fashion International

Media, comms

Jul 14

 

Clock Four

McAffee

Digital

Sep 14

 

Conversation Lab

Leather Gallery

Strat., brand

Aug ‘14

 

Communication Service Africa

Mercedes-Benz Fashion Week, African Fashion Int.,L’Ormarins Queen’s Plate 2015

Media, communications

Mar 14

 

Contagious London

Bonhams

Advertising

Jul 14

 

Creative Emporium

Etsy

Advertising

May 14

 

Black River F.C.

Nando’s licensing

Licensing

Aug ‘14

 

DDB

Telkom
Unilever

Multimedia, advert
Creative

May 14
9:05

 

DigitLab

Game stores

Digital

9:04

 

DLKW Lowe

Carlo Gas

Advertising

Jul 14

 

Duo Marketing & Comms

Huawei Enterprise

Social & digital

8/10

 

Ebony & Ivory

JSE

Brand

May 14

 

Engage Brand craft

Fuseware
Naartjie Kids SA

Digital
Digital strategy

Apr 14
May 14

 

FCB Jhb

Toyota Quest

Multimedia

May 14

 

FCB Cape Town

Advans

Marketing, brand strat

Nov 14

 

FCB Inferno

BMW UK

Creative

Jun 14

 

Fivestar PR

Bocca

PR

Dec 14

 

FoxP2

FNB
FNB Private Life

Advertising
Brand, sponsor

Aug 14

 

Green Robot Design

JOOP

Website

Aug ‘14

 

Gloo Digital Design

Vodacom

Digital

Jul 14

 

Go4ward

Absa Vuka Showcase
Kia Rewind Festival

Trad + social
Trad + social

Nov 14
Nov 14

 

Gorilla Creative Media

Shield
Bata Industrial Australasia

Digital
Digital

Jun 14
Nov 14

 

Green Queen Comms

Engen

Communications

Jun 14

 

Gullan & Gullan

Camp & Caravan
Old Mutual iWYZE
Syspro

Digital
Digital
Digital

May 14
May 14
May 14

 

Havas Sports
Havas Worldwide

2014 ICC Twenty20 Championship
Total SA

Sportainment
Multimedia

Feb 14 Jul 14

 

Have You Heard

Mr Price, Sanofi Group

Strategy; Word of mouth

Feb 14

 

Headlines PR

Dragons Gil Oved, Vinny Lingham

PR

 

 

HelloComputer

Cell C
Mondelez (chocolates & biscuits)

Digital
Multimedia

May 14
Feb 14

 

Ignite Joe Public

Knorr

 

 

 

IPG

Microsoft

Advertising & global

May 14

 

Ireland/Davenport

Betterkiufe /Groiup

 

 

 

Joe Public

Mugg & Bean

Advertising

Mar 14

 

JWT Cape Town

Lucky Star

Advertising, creative

May 14

 

Karmarama

DFS

Direct, data mgmt.

Aug 14

 

 

 

 

 

 

Lauren Shantall

Mammoth B1 Conference

Social, conference

 

 

Leftfield

Careers24

Advertising

Sep 14

 

Lida

John Lewis Financial Services

Direct

Jun 14

 

Liquorice CT

Unilever (Sunlight)
Unilever

Digital
digital

Jun 14

 

Lowe Bull CT

Pioneer Foods (Sasko)

Creative

Aug ‘14

 

Lucky Generals

Secretsales .com
Re n Skincare

Advertising
Advertising

Jun 14
Jul 14

 

MACHINE

Jaguar Land Rover

BTL, digital

Jun 14

 

Mango-OMC

Eat Out-MercBenz awards

Comms

Sep 14

 

Marcus Brewster

Takealot.com

PR

Sep 14

 

McCann

EE

B2B

Aug 14

 

McGarry Bowen

BskyB

Advertising

May 14

 

MetropolitanRepublic

IAB

Digital

Aug 14

 

Mouse that roared

Benzac AC5

Integrated

Oct 14

 

MRM Meteorite

P&O Ferries

Creative

Aug 14

 

Native VML;

Ster-Kinekor Theatres
Kulula.com
Liberty in Health

Digital
Digital

Jul 14
Aug 14

 

Offlimit  Comms

McDonald’s
DStv

Experiential
Experiential
Social

Jun 14
Jun 14
Nov 14

 

Ogilvy Group

Allianz

Advertising

Aug 14

 

Ogilvy One Ww

ARA

PR

Sep 14

 

Ogilvy Optimize

Botswana Telecoms

Sports marketing

Nov 14

 

 

 

 

 

 

Platinum Seed Digital

Glenfiddich, Grant’s, Hendrick’s Gin, Monkey Shoulder whisky
Glen  Grant,
Aperol spirit

Digital content, social media
Digital
Digital

 

 

Primall Media

Air France

 

 

 

Primedia Lifestyle

Maerua Mall
Lakeside Mall

Mall marketing,
Marketing

Jul 14

 

Primedia Unlimited

Estee Lauder

Instore

Jul 14

 

Quiet Storm

Olympic Village

Advertising

Jun 14

 

 

 

 

 

 

Radar

Mutual & Federal

Mall advertising

Oct 14

 

Red Flag Design

Arterial Network

Publicity, social, digital

Nov 14

 

Rogerwilco

Red Bull SA

Search

Nov 14

 

 

 

 

 

 

Saatchi & Saatchi

Mondelez Int (Trident  gum)
Mondelez (Halls)

Strat & creative
Positioning

Mar 14

 

TBWA Cape

Fleur du Cap

Advertising

Jun 14

 

TBWA Hunt Lascaris

JC le Roux
Klip[drift

Advertising
Advertising

9:8
Nov 5

 

The Grind PR

Afr Asian Bank  of Mauritius Open

Marketing, PR

10/1

 

TLC Unlimited

Etv

Washrm advg

Jun 14

 

TMW

McCain

Social, advertising

May 14

 

Total  Exposure

National Arts Council

Communications

10/01

 

TPP

Beiersdorf

Strategic content

Aug 14

 

Tribeca PR

ASUS

PR

10/23

 

Tungsten

JSE
Rapiscan
Siyaya Group

Brand
Design
Brand

May 14

 

TWO.AM

Col’Cacchio restaurant

Design

Sep 14

 

 

 

 

 

 

Urban Espresso

Green Robot Design
Halo Advertising

PR
PR

Sep 14

 

Voices for Change

Every1Mobile

Mobile & online

Jul 14

 

Volcano

Grey  Africa

Brand

May 14

 

VWV

Comedy  Central (TV channel)

Activation

Mar 14

 

Wet Paint Advertising

PWC

Advertising

Aug 14

 

Witch & Wizards

Siyaya Group

Brand

May 14

 

Work Club

Class of 92

Digital

May 14

 

Y&R

Distell

Creative

Aug 14

 

NEW-BUSINESS LEADERBOARD 2014

Media buying & planning

Ad account moves as at December 31. Data by IAS, the independent agency search and selection company. Accounts won in 2014. Listed alphabetically by name of winning agency. Date style: Month, date, year.

 

Agency

Client/brand

Discipline

Start date

Billings value Rm

 

Atmosphere Comms

Odgers Berndtson

Media strategy

Apr 14

 

 

Dentsu Aegis

Microsoft

Media, search

May 14

 

 

 

 

 

 

 

 

Goodstuff Comms

Etsy
RateSetter

Media
Media strategy

Jun 14

 

 

MediaCom Worldwide

Volkswagen Group

Media strategy

Apr 14

 

 

MediaShop

Nedbank

Strategy, P&B

Jul 14

 

 

Omnicom UK

Heinz

P&B

May 14

 

 

Starcom Mediavest

P&O Ferries

P&B

Aug 14

 

 

TEAMtalk Media

2014 FIFA World Cup

Media monitoring

May 14

 

 

TLC Unlimited

Etv

Washroom

 

 

 

Urbanhouse Media

Silverbirch

Media and PR

Nov 14

 

 

 

 

 

 

 

Accounts won in first 11 months of 2014. Listed alphabetically by name of winning agency.

NEW-BUSINESS LEADERBOARD 2014

Public relations

Ad account moves as at December 31. Data by IAS, the independent agency search and selection company. Accounts won in 2014. Listed alphabetically by name of winning agency. Date style: Month, date, year.

 

Agency

Client/brand

Discipline

Start date

Billings value Rm

 

Butter Knife PR

Munaaz Catering
RiCharge

PR
PR

Apr 14
Jul 14

 

 

Amplicon PR

Superbalist.com

PR

Nov 14

 

 

Aricon Star Comms

Madison, Heart of New York

PR, events, social

Nov 14

 

 

Dummett & Co

Varsity Sports

PR

 

 

 

Engage Joe Public

Hippo Comparative Services

PR

 

 

 

Epic Communications

Nedbank

PR

 

 

 

Fivestar PR

Lawhill Luxury Apartments

PR

Aug 14

 

 

Glass Slipper Comm

IIR South Africa BV

PR

Aug 14

 

 

Go4word

Forever 21

PR

10:9

 

 

Grapevine Comms

21 Icons SA

PR

Aug 14

 

 

Greater Than

Kove Collection

PR

9:16

 

 

Green Queen Comms

Indulgence Spa

PR

9:18

 

 

Idea Engineers

Sage

PR, Social

Mar 14

 

 

Irvine Bartlett

CT Central City Improvement
Bistro Bizerca

PR
PR

 

 

 

Fivestar  PR

Lawhill Luxury Apartments

PR

Jul 14

 

 

Livewired PR

Phillips  Lifestyle & Entertainment

PR

 

 

 

Mango-OMC

Fries Family Foods

PR

Apr 14

 

 

Marcus Brewster

Robertson’s Herbs & Spices
Edge Growth
Cornetto
Sunlight
Park Inn

PR
PR
Advertising
PR
Integrated PR

 

Aug 14
Jul 14
Jul 14
Dec 14

 

 

Native VML

BMW

s

 

 

 

Networx PR

AfricaCom 20914

PR

Jul 14

 

 

Owlhurst Comms

Habari Media

PR

 

 

 

Paddington Station PR

Herold Gie Attorneys

PR

Apr 14

 

 

Press Room

Luxottica Group

PR, Product placement

July 14

 

 

Red Carpet Concepts

Cassia
Tables@Nitida

PR

Apr 14
Apr 14

 

 

Saatchi / Saatachi

 

 

 

 

 

Sapphire Street

Cape St. Francis Resort

PR

Aug 14

 

 

Tin  Can PR

OLX

PR

 

 

 

Tribeca PR

Cathay Pacific
Imperial Auto
Retroviral Digital Coimms

PR
PR
PR

 

 

 

Voice Factory

Rocking the Daisies

PR

 

 

 

Y&R

Transnet Port Terminals

PR

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Accounts won in first eight months of 2014. Listed alphabetically by name of winning agency.

Top Agency wins

By virtue of size, prestige or significance:

Black River F.C.: Nando’s
DDB: Telkom.
Ebony & Ivory: JSE.
FCB Johannesburg: Toyota Quest.
Gloo: Vodacom digital.
Gorilla Creative Media: Shield.
Green Queen: Engen.
Havas: Total SA.
IPG:Microsoft.
Have You Heard: Mr Price, Sanofi Group.
Joe Public: Mugg & Bean.
JWT Cape Town.
Lowe Bull: Sasko.

New business league 2013

Agencies/groups ranked by net annualised billings value of account gains/losses, Jan-Dec 2013

  Agency Largest new accounts Won Rm Lost Rm Net Rm
1 Joe Public KPMG, Steers, StarTimes, Mugg & Bean, McCain,  SFH, PSI, SAICA

230

0

230

2 MetropolitanRepublic Hippo, Sanlam, Nando’s

180

0

180

3 Volcano Advertising (inc Volcano PR) Act II Popcorn, Cartrack, Canderel, Coca-C0la Rockcorps, Consol Glass, CSIR, Douw Egberts, FNB, Goldcrest, Incolabs, Mercedes (motor show), Kurt Geiger, Lazenby’s, Maggi,, Manufacturing Circle, Mars pet foods, Martin & Martin, Nestle BTL, P&G (Ariel, Pampers, Ambipur, Oral-B, Always), Ricoffy, Thai Airways, VW/Audi financial, World of Golf, Zappa.

150

0

150

4 Native Menlyn Centre, Microsoft MSN, Old Mutual, JSE, Hollard, DStv online, Dimension Data

140

13

127

4 M&C Saatchi Abel Virgin Active, Yardley, Edcon loyalty programme, 10X Investments, Mutzig, Gulder, Voltaren

120

0

120

5 Ireland/Davenport Vodacom, GSK, Altech Netstar

100

0

100

6 OFyt KIA Motors, Pam Golding Properties, Motul Motor Oil, The Houghton

75

0

75

7 34 Samsung, Castle Lite, Sunday Times, Kellogg’s, Pernod Ricard Africa, Absolut, Total, Lindt, Justine, Philip Morris, Nu-Metro

74

0

74

8 McCann Worldgroup 15 including Brand SA, Hennesy, Sureswipe, Busby, Mining Indaba, National Arts Council, J&J

60-80

0

60-80

9 Shift Joe Public (inc in Joe Public group) BarnOwl, MMV, SAMSA, Choice Condoms, StarSat, H&A, Mageu, Rise FM

65

0

65

10 House of Brave Miller Genuine Draft, Medi24 Newspapers, Ads24, RCS group

50

0

50

10 TBWA Hunt Lascaris Group More than 50 accounts including Appletiser, McDonald’s, Avis, Massmart,  Adidas, Ericsson, Samsung

90

40

50

12 Gloo Vodacom, Pearson, Yum Yum, J&B, & Beyond, Supersport, Altech, KFC Afrioca, Caxton, Afrisam, DStv, FNB, BMW, nb Publishers, PUMA

48

0

48

13 Havas Southern Africa SAA, Zurich, LG, Chivas, Total, Brand Fuel, Microsoft, Supersport,  Blue Bulls, Nat Bank of Kenya, City of Joburg, FNB, MMI, SAT

43

2

41

14 Openco Incred Connexion, World Leisure, Sasol, Unisa, SABC, SA Express, Irvines

43

2

41

15 Hellocomputer Wesbank, SARS, Modelez-Kraft, Toyota, Samsung, Engen, Jamaica Tourism, Beiersdorf

     40

5

35

16 Grid 23 accounts, including Adviceworx, eNews, FNB, GIBS, Liberty, MTV, Sasol

31

1

30

17 KingJames Group Burger King, Antalis, Altech Autopage, SABC, Wits

28

3

25

18 FCB Cape Town Purity, Elizabeth Anne, Klipdrift, Distell BTL

28

4

24

19 MACHINE Adidas, Nando’s digital, Smart Shopper, Garnier, Miller Genuine Draft, S Comfort, Liqufruit

24

2

22

20 Interbrand Sampson de Villiers 20 including Altron, Assoc Discount House  Nigeria, Aspen, Bestmed, Brand SA, JSE, CSIR

20

1

19

21 KingJames II SABC, Kansai Plascon, Altech Autopage, Knorr, Wits U

18

0

18

22 Ogilvy Durban Sunlight, ETA

15

2

13

23 Boomtown Shatterprufe, Sunsilk, Barloworld, Neotel, Just Property, Claas Agric Equipment

12

1

11

25 DDB SABC, Diageo project, Skye projects

11

0

11

25 HDI Youth Marketeers Pampers, SAICA, Gummy Vites, Nintendo, Staedler, Beautiful Beginnings, Sasol

11

0

11

26 Bester Burke Slingers WeChat, Huisgenoot, Absa, KKNK

8

0

8

27 FoxP2 Liberty, Coca-Cola, Medpro, Spot Cash, Diageo, Uganda Breweries, Times Media, Dove, Impulse

5

0

5

Jupiter Cape Town Budget Insurance, Platinum Group, VirginGlobal, SASKO, Hisense, Viva Gyms

78

95

-17

Singh & Sons Panache, Cipla (Entiro, Asthavent), Wesgro

8

30

-22

Black River F.C. REDD’S, Brutal Fruit

25

54

-29

FCB Johannesburg DBSA, Debonairs, Fishaways

80

280

-200

Ogilvy Cape Town Mondelez, SAB Flying Fish, MMI, Population Services, WeChat, 24.com, Direct Axis
Quirk GSK, World Design Capital, Peugeot Citroen, Hungry Lion, Hunters Cider, AWKA, RAB
TBWA Hunt Lascaris Jhb Appletiser, Werksmans, Doctors Without Borders, Goodbye Malaria, Datsun, Waytag, UNISA, McDonald’s, Huawei
Mojo MotheRussia Daimler, Snowflake, Freshpak, Five Roses, Trinco, CloseUp toothpaste, SAB, Hertz
Owen Kessel Total, Futurelife, FHM
Have You Heard Smirnoff, Old Brown, Tiger Brands, Mr Price,   Jet home protect, SA Home Loans, Oros,
JWT Willard, Gautrain, Schick
Y&R W Cape Govt, Lipton Iced Tea, Ithuba Lotto, Adcock Ingram
Ed Ericsson, Samsung, Nedbank, Distell, Sasol, Standard, Tiger  Brands, JP Morgan

Notes: Except where local companies have submitted figures, the billings given are AdReview estimates, arrived at through an examination of Nielsen Company figures, past performance and market estimates.

New-business winners 2012

Agencies ranked by annualised billings value of new accounts during calendar 2012

Agency Largest new accounts Won Rm Lost Rm Net Rm
1 Joe Public Edcon, Nedbank, SAB, Unilever, Colgate Palmolive, Mever, Rapport, Paragon, Clover btl, FoodCorp btl, Incolabs btl.

430

0

430

2 M&C Saatchi Abel Edgars, Nedbank, Brandhouse, Shimansky, Freshpak. Sissy Boy, Yardley, ProVita

240

0

240

3 Draftfcb Jhb SARS, Wimpy,. Beiersdorf, VodacomFinancial Services

220

20

200

4 Ogilvy Cape Town Castle Lite, Revlon ; (PR/Social: Carling, Audi, FMI, BP, activations: Audi,  VW Golf 7, Revlon Fire & Ice/24Seven

210

10

200

5 TBWA Hunt Lascaris Skye Brands, Cuddlers, Aquafresh, Horlicks, Flight Centre, GE; (digital only): MTN, Nissan, Ericsson,  Maynards, Beacon, Wilsons, Jungle Oats, Cross & Blackwell

190

10

180

6 House of Brave 1Life Direct, Tracker, Ocean Basket, Teljoy, Urban Nest, Nature’s Garden, Discovery, De Beer, Nycomed

130

0

130

7 1886 Beiersdorf (Nivea), Vodacom Fin Serv, Blue Bulls Rugby Union

100

0

100

8 Mortimer Harvey Altech Autopage, Trusco, Travel Channel, JTI

90

3

87

9 JWT Cape Lewis Stores, My Home

70

0

70

9 Volcano Tabasco, Alcatel One Touch, Nestle coffee/choc/Milo, MAN, PG Glass, Orange Networks, Be Mobile,

70

0

70

11 Space SARB, Medshield, KWBV, Mont Blanc, Gabrie shocks

68

0

68

12 Ogilvy Johannesburg Fanta projects, Cricket SA, Hollard, Cell C digital, Anglo Gold digital, Kraft digital, Peroni digital

59

0

59

13 Exp MTN, SABM, GSK, ABSA, SC Johnsonj (Raid), Sasol

50

0

50

14 140 BBDO Metropolitan Life, MARS

40

0

40

15 Saatchi & Saatchi Jhb Eskom Corporate, Grazia mag, Luminous Bank

35

0

35

16 Machine Addis, Appletiser, Citroen, RGBC, Marmite, Bovril, Red Bull, Triumph

34

0

34

17 34 Castle, Sunday Times, Sowetan, Nu Metro, Justine, New Balance, Sunfoil, SAFA

31

0

31

18 KingJames Diageo Africa, Tiger Brands beverages, Nestle, Swift, Lunch Bar

26

2

24

18 HelloComputer Toyota, Momentum, Coronation, Distell, Pernod Ricard

26

2

24

20 Draftfcb Social Marketing Petro SA

15

0

15

21 Ninety9cents Capitec Bank, House & Home, Captain Dorego

13

0

13

21 Old Shanghai Firecracker Factory Mercedes-Benz Maintenance Plan/reputation management, Virbac

13

0

13

23 The Creative Counsel SAB, Peugeot, Packo, KWV, KPMG

13

1

12

24 Swipe Vodacom Retail Marketing, UNISA, Blue Bulls Rugby Union

12

0

12

25 Black Rive r F.C. Legit

13

2

11

25 Saatchi & Saatchi Cape Pampers, Campari (Nigeria), Ariel (EMEA), Armstrong, Efferflu, FHM

16

5

11

27 Draftfcb Cape Town Clicks project, Wimpy, Engen

11

2

9

28 Jupiter Drawing Room Jhb SARS, Browns Jewellers, Galderma Pharm, Innscor Retailers

10

5

5

28 JWT 8ta, Bytes Technology, Powertech
30 Bester Burke Slingers Triton-Leo Group

5

20

-15

31 Jupiter Drawing Rm CT Mentholatum, O&L Leisure

10

135

-125

  GROUPS Agencies in group

 

 

 

Ogilvy Ogilvy Jhb, CT;

269

10

259

TBWA TBWA Hunt Lascaris Jhb, Dbn, CT; Tequila, Grid

190

10

180

Draftfcb Jhb & CT, Swipe, 1886, Draftfcb Social Marketing, HelloComputer

384

24

360

JWT JWT Jhb, Cape

90

90

Saatchi & Saatchi Saatchi Saatchi Jhb, Cape

51

5

46

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