Big Spenders

Top 100 media advertisers 2012

Advertiser Rm % change
1 Unilever

1 947.5

50.9

2 Shoprite Holdings

1 022.7

11.8

3 SAB Miller

752.8

-7.3

4 Pick n Pay

629.1

4.7

5 First Rand Bank

526.2

41.3

6 MTN

503.2

7.3

7 Vodacom

439.6

-12.9

8 Telkom

430.4

-15.1

9 Standard Bannk

428.6

12.34

10 Distell

425.8

13.,8

11 Spar

374.1

19.9

12 Nedbank

350.0

35.0

13 Reckitt & Benckiser

348.8

38.6

14 National Government

339.6

3.6

15 Brandhouse

3237.8

5.2

16 Yum

326.8

17 Massmart

324.1

1.5

18 Absa

293.2

13.2

19 Outsurance Insurance

287.8

35.8

20 Edcon

258.5

36.3

21 Coca-Cola

256.8

-7.8

22 Tiger Brands

250.7

2.3

23 Pepkor

249.2

47.5

24 Cell C

249.1

27.0

25 MultiChoice

247.5

5.3

26 Verimark

234.7

-1.1

27 Clientele Life

221.3

-14.5

28 Ford Motor Co

212.3

39.6

29 JD Group

200.3

6.7

30 New Clicks

193.8

-0.08

31 Glaxo Smithkline

193.2

20.6

32 Kelloggs

191.6

32.8

33 Eskom

185.8

185.4

34 Volkswagen

183.7

40.1

35 Old Mutual

179.7

2.2

36 General Motors

172.9

17.9

37 Procter & Gamble

160.2

37.0

38 Samsung

157.7

47.2

39 Beiersdorf Consumer

146.3

4.1

40 Hollard

145.9

-60.1

41 Hyundai

144.4

27.7

42 Opportune Trading

140.8

-4.5

43 Toyota

140.2

12,2

44 Kraft Foods

128.3

9.8

45 Nestle

118.4

-33.2

46 Miway Insurance

117.1

49.0

47 Glomail

114.6

15.6

48 1Lifedirect Insurance

113.5

33.5

49 Western Cape Govt

113.1

64.6

50 Pernod Ricard

111.0

34.1

51 Spur Steak Ranches

107.6

47.4

52 Homemark

107.5

-15.2

53 McDonald’s

106.0

7.4

54 Woolworths

105.8

-8.4

55 Johnson & Johnsonj

105.1

18.8

56 Engen

105.0

56.3

57 L’Oreal

104.4

-39.8

58 SABC

102.2

3.4

59 Wimpy

96.1

0

60 Colgate Palmolive

95.8

12.2

61 Fruit Veg City

95.2

-0.02

62 Capitec Bank

92.7

19.9

63 Imperial Motors

91.9

19.4

64 Kia Motors

91.9

8.1

65 Liberty Life

90.0

-6.1

66 Santam

89.1

-6.1

67 Ster Kinekor Films

89.1

89,1

68 BMW

88.7

-16.8

69 OLX

87.9

70 Daimler AG

87.4

8.9

71 Pfizer Labs

86.5

8.9

72 US Aid

85.1

73 Hippo Insurance

84.3

16.4

74 SAA

83.2

20.6

75 Gauteng Government

82.8

-22.1

76 National Lottery

81.9

3.9

77 Chicken Licken

81.9

31.9

78 KZN Government

81.7

-0.2

79 Nissan

81.5

-5.3

80 Anglovaal Industries

81.4

81 DisChem Pharmacies

80.1

82 Ellerines

79.9

-22.0

83 Danone

79.3

9.5

84 Frank Life Investment

79.2

85 Budget Insurance

78.1

1.8

86 Chrysler

76.7

24.3

87 Sanlam

75.3

-18.6

88 SARS

74.8

10.0

89 Nu Metro

73.9

21.9

90 MWEB

73.5

21.3

91 S C Johnson

73.0

-12.2

92 Really Great Brand Co

70.8

-5.3

93 Internet Small display ads

69.4

94 Tsogo Sun

68.0

95 Renault

67.3

-6.9

96 Select Music

67.2

-21.6

97 Discovery Holdings

65.3

98 Virgin Group

64.1

-21.0

100 Wonga Cash Loans

63.8

Top 100 Media Advertisers 2011

Rank Advertiser Rm   Rank Advertiser Rm
1 Unilever 1 290.5 51 Gauteng Government 106.3
2 Shoprite 915.1 52 Eskom 100.2
3 SAB Miller 815.8 53 SABC 98.8
4 Pick n Pay 600.9 54 McDonald’s 98.7
5 Telkom 507.2 55 Wimpy 96.1
6 Vodacom 504.9 56 Liberty Life 95.8
7 MTN 469.1 57 Fruit & Veg City 95.4
8 Standard Bank 381.8 58 Santam 94.9
9 Distell 374.3 59 Sanlam 92.5
10 First Rand Bank 372.4 60 Ellerine’s 90.8
11 Massmart 329.1 61 Johnson & Johnson 88.5
12 National Government 327.9 62 Ster Kinekor 87.8
13 Brandhouse 321.2 63 Nissan 86.1
14 Spar 311.9 64 Select  Music 85.7
15 Coca-Cola 278.5 65 Colgate Palmolive 85.4
16 Nedbank 259.2 66 1Lifedirect Insurance 85.0
17 Absa 259.0 67 Kia  Motors 84.7
18 Clientele Life 258.6 68 SC Johnson 83.1
19 Reckett Benckiser 251.6 69 Pernod Ricarde 82.8
20 Tiger Brands 245.0 70 KZN Government 81.9
21 Hollard Group 243.5 71 Itouch 81.6
22 Verimark 237.3 72 Virgin Group 81.1
23 KFC 236.7 73 Pfizer 79.4
24 MultiChoice 235.1 74 National Lottery 78.8
25 Outsurance 211.9 75 Miway Finance 78.6
26 Cell C 196.1 76 Pioneer Foods 77.8
27 New Clicks 195.4 77 Capitec Bank 77.3
28 Edcon 189.6 78 Job Listings 77.0
29 JD Group 187.7 79 Imperial Motors 77.0
30 Nestlé 177.2 80 Budget Insurance 76.7
31 Old Mutual 175.9 81 Nokia 75.1
32 L’Oreal 173.3 82 Really Great Brand Co 74.8
33 Pepkor 168.9 83 IEC voter education 74.0
34 Glaxo Smithkline 160.2 84 Spur 73.0
35 Ford 158.5 85 Danone 72.4
36 Opportune Trading 147.4 86 Hippo Insurance 72.4
37 General  Motors 146.6 87 Renault 72.3
38 Kelloggs 144.3 88 Chevron 69.0
39 Beiersdorf Consumer 140.6 89 SAA 69.0
40 Glomail 135.8 90 W Cape Government 68.7
41 Volkswagen 131.1 91 Ackermans 68.5
42 Homemark 126.7 92 SARS 68.0
43 Toyota 125.0 93 Engen 67.2
44 Kraft Foods 116.9 94 Lewis Stores 66.4
45 Procter & Gamble 116.9 95 MWEB 66.1
46 Woolworths 115.5 96 Chicken  Licken 62.1
47 Hyundai 113.1 97 Chrysler 61.7
48 Daimler 110.9 98 Media24 61.4
49 Samsung 107.1 99 Nu Metro 60.6
50 BMW 106.6 100 Blackberry 60.6
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