Cape Town

 

Cape Agencies 2012

As at end of 2012.

Agency Staff Est Revenue Creative points National rank
1 Ogilvy CT 261 125-150 1300 1
2 Quirk 198 120 35 4
3 M&C Saatchi Abel 125 60-80 34 11
4 KingJames 119 62 230 14
5 Draftfcb Cape Town 116 40-60 15
6 Gloo 111 72 141 17
7 Ninety9cents 111 68 17
8 Jupiter Cape 106 60 172 19
9 Machine 95 35 148 21
10 Hellocomputer 84 40-60 80 22
11 140 BBDO 57 20-40 174 36
12 Saatchi & Saatchi 56 62 32
13 Bester Burke Slingers 51 40-60 33
13 Boomtown Strategic 51 <20 33
15 34 50 33 34
16 JWT Cape Town 48 20-40 23 36
17 Y&R Cape Town 41 160 38
18 FoxP2 38 21 40
19 Hamilton’s Advertising 37 41
20 Singh & Sons 25 10 47
21 TBWA Cape Town 19 48

TOP CAPE AGENCIES 2011

Ranked by Staff Numbers as at Year End

  Agency Staff % ch on 2010 Rev Rm % ch on 2010 Trad Non Digi Biggest clients Net new biz Rm
1 Ogilvy    CT 220 3 100-125 10 53 37 10 BAT,    VW, Abu Dhabi Tourism, Cadbury, SAB, Sun International
2 Jupiter 152 2 81 12 52 48 Woolworths,    Windhoek, Sanlam, Hyundai, Oceana brands, Nasou, AmericanSwiss 117
3 Native 144 60-80 100 Nedbank,    Distell, Standard, GM, Sanofi Aventis, Moneyweb/Caxton 10
4 Draftfcb 132 0 50 13 69 28 3 Distell,    Engen, Santam, Momentum, Spur, Sterns & RCS 3
5 KingJames    Advertising Cape Town 97 0 42 55 40 5 Brandhouse,    Santam, Allan Gray, Ploascon, Comair, McCain 30
5 Ninety9cents    Comms 97 23 55 43 85 5 10 Checkers,    Ackermans, Distell, Puma, Shoe City, Shoprite Digital, Transpharm, Checkers    Food Services,John Dory’s, Digicape 50
7 M&C    Saatchi Abel 92 74 33 Heibeken,    Nedbank, Samsung, MWEB, Bakers, Frisco, Five Roses, Lil-Lets, Nike, Weylandts 33
8 Gloo 78 37 55 90 100 FNB,    BMW, Samsung,, Spur, SATourism, Allan Gray, Castle 60
9 Machine 70 45 105 0 70 30 Motorola,,Triumph,,    L’Oreal, Tiger Brands, Appletiser, Simba,, Nedbabnk,, Sanlam ReaIkty 22
10 Saatchi    & Saatchi 68 10 40 45 40 15 Guinness,    Malta Guinness, UCT GSB, Sasko, KalahariAds, BoE Private Clients 15
11 JWT    CT 66 32 Shell,    Brandhouse
12 140    BBDO 65 0 30 25 65 25 10 Metropolitan,    Pedigree, Whiskas, Mellowood Brandy, Hunter’s eXtreme,, Chamberlains 65
13 34 62 77 34 143 0 100 Hansa,    Coca-Cola, Huggies, Carling, Foodcorp, Powerade 167
14 Bester    Burke Slingers 60 20 38 31 40 55 5 Indigo    Cosmetics, Distell, Alex  Forbes,    Ceres, Spitz, I&J 40
15 Boomtown    Strategic 47 4 18 20 30 60 10 SAB,    Eveready, N Mandela Univ, Aggreko, Woodlands Dairy, Cacadu District,  Mohair SA 7
16 iProspect 44 25 0 0 100 Mercedes,    Nedbank, &Beyonnd, MiWay, Cadbury Kraft,J&J
17 Hello    Computer 34 15-20 100 Pernod-Ricarde,    Sanlam, Continental, Vodacom, Revlon, Castle Lite 5
18 Admakers    International 33 66 35 20 78 2 GMSA,    Lloyds Property, Urban Ocean Property Grp, AIE, RIVA Yachts 30
19 Y&R    CT 30 -6 40 60 20 20 Pick    n Pay Supermarkets, Chevron/Caltex, Chevron Africa/Pakistan, Edward Snell,    Pick n Pay Clothing
20 Lowe    Cape Town 27 23 15 0 60 20 20 Hansa,    Redd’s, Cape Town Fish Market, Cape Times, Deli Spices, Douglas Green 8
21 FoxP2 25 0 17.4 1 58 30 12 Frank.net,    , MWEB, SA Milk Processors Org, Brandhouse, Coronation Fund Managers,    Unilever 5
22 Singh    & Sons 22 29 20 170 60 40 0 Kia    Motors, Distell, Chevron, Lindt, Foschini (sports), Imperial Fleet Mgmt,    Monster Energy drinks, Total Sports 10
24 TBWA    Hunt Lascaris CT 10 40 40 20 Western    Cape Govt, Pay U, Cinema Nouveau, adidas 3
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