Top 60

 

SA’s Top 60 Agencies 2013

Ranked by year-end staffing. Includes specialist and full-service agencies.

  Agency

Employment

Est Revenue

Sources of business (%) Biggest clients
    2012 2011 % ch 2012 Rm % ch Trad Non Digi  
1 Ogilvy Cape

261

220

19

125-150

25

59

28

13

VW, BATSA, Audi, SAB, Abu Dhabi Tourism Authority, Kraft Foods, Sun Int
2 Aqua Group

229

165

39

150-175

20

11

89

MTN, Standard Bank, Pick n Pay, Coca-Cola
3 Draftfcb Jhb

227

252

-10

150-175

70

20

10

Vodacom, Toyota, Coca-Cola, Old Mutual, Wimpy, SARS, Beiersdorf
4 Ogilvy Johannesburg

214

283

-24

150-175

75

10

15

KFC, Cell C, MultiChoice, SAB Miller, Kraft SA, BP
5 Quirk (CT)

198

216

-8

121

46

Distell, Woolworths,  Sun Int, Unilever, Reckitt Benkiser, Chevron
6 The Creative Counsel (Jhb)

181

211

-14

0

93

7

Vodacom, Unilever, Brandhouse, Danone, Nokia, Nestle
7 Native (Jhb)

164

144

14

108

35

100

Nedbank, GM, Standard, RCS, L’Oreal, Old Mutual, Pernod Ricard
8 JWT Johannesburg

150

124

21

125-150-

10

55

35

10

Nokia, Shell, Brandhouse, Ford, J&J, Kellogg, Gautrain
9 Y&R Johannesburg

146

151

-3

80

15

5

Pick n Pay, Telkom, Colgate, Danone, Jaguar/Land Rover, Econet
10 TBWA Hunt Lascaris Jhb

140

141

-1

125-150

65

25

10

Standard Bank, Tiger Brands, Sasol, Distell, Steers, Nissan,B aker’s
11 Metropolitan Republic (Jhb)

129

109

18

60-80

9

61

28

11

MTN, FNB, Hippo, Castle Milk Stout, Averng Gropup, Nando’s Groceries
112 M&C Saatchi Abel

125

92

36

60-80

130

35

45

20

Edgars. Nedbank, brandhouse, Five Roses, MWEB
13 TBWA Durban

122

141

-13

60

30

10

Spar, Buildit, Tops, Illovo, Epic Food, Aquelle, NPC
14 Jupiter Johannesburg

120

200

-40

100-125

-34

60

20

20

Absa, MTN, PPC, Coke SA, ,Galderma Pharmaceuticals, SA Poultry Assn
15 KingJames (Cape)*

119

97

23

62

11

53

33

14

Brandhouse,  Santam, Allan Gray, Comair, McCain, Tiger Brands
16 Draftfcb Cape

116

132

-12

40-60

10

61

36

3

Engen, Distell, Sntam  btl, Sterns, RCS
17 Gloo (Cape)

111

78

42

72

26

20

80

FNB, BMW, Samsung, Spur, SA Tourism, Castle, Allan Gray
18 Ninety9cents (Cape)

111

97

14

68

22

85

5

10

Checkers, Ackermans, Capitec Bank., Distell, puma, Shoe City, Shoprite Group digital.
19 Joe Public

106

62

71

60

92

80

20

Nedbank, Jet, Anglo American, Clover, Dial Direct, Foodcorp
20 Jupiter Cape

106

152

-30

60

65

15

20

Sanlam, Windhoek, Namibia Breweries, Hyundai, Oceans Brands, V&A Waterfront
21 Draftfcb Cape Town

105

132

-20

40-60

10

61

36

3

Engen, Distell, Santam btl, Sterns, RCS
22 Machine  (CT)

95

35

42

20

55

25

Sanlam Reality, Nedbank, Appletiser, Citroen, L’Oreal, Red Bull, Triumph, Bokomo
23 HelloComputer (Jhb)

84

34

147

40-60

165

9

7

84

Toyota, Momentum,, Eskom, Vodacom, Distell, Pernod Ricard
24 Saatchi & Saatchi Jhb

82

63

30

20-40

47

60

20

20

P&G, Eskom, Media24, Luminous Bank
25 Ireland Davenport (Jhbb)

75

80

-6

62

13

80

20

0

SA Tourism, Investec Bank, BMW, On Digital Media, 200 Champions League, Edcon
26 DDB South Africa (Jhb)

71

85

-16

60-80

70

20

10

FNB, McDonald’s, Unilever, Honda, Wrigley, Converse
27 Mortimer Harvey (Jhb)

69

68

1

88

58

50

40

10

Absa, Altech Cellular, Tiger Brands, Trusco, Chery, LG
28 Volcano Advertising (Jhb)

67

66

2

100-125

60

35

5

Sony, Airlink, Mars, Cellini, Garmin, P&G, Altech Autopage Cellular
29 The Hardy Boys (Dbn)

66

79

-16

47

-3

40

60

0

Unilever, Diageo, SA Home Loans, Adcock Ingram, Tedelex
30 Exp (Jhb)

66

67

-1

88

17

0

100

0

MTN, ABSA, Nestle, Sasol, GSK, Yellow Pages, SC Johnson
31 Havas Southern Africa (Jhb)

65

70

-7

35

14

78

11

11

Reckitt, Volvo, Autopax, PPS, Disney, Netcare, Citroen
32 HKLM (Jhb)

60

40-60

34

9

89

2

Nedbank, Exxaro, Transnet, Anglo American, Recare, Gold Fields, Cennergi, Kumba Iron  Ore
33 140 BBDO (CT)

57

65

-12

20-40

20

60

33

7

Hunters, Metropolitan Life, J&J, Oude Meester, Three Ships, Pedigree
34 Saatchi & Saatchi CT

56

68

-18

45

40

15

Guinness (Foreign Extra Stout, Malta, Original),  ..UCT Graduate School of Business, P&G.. Nu Laid Eggs, PharmaDynamics.
35 Swipe (Jhb)

56

54

4

40-60

19

35

65

0

Vodacom Fin Services
36 Bester  Burke Slingers (CT)

51

60

-15

40-60

-8

40

60

0

Distell, Ceres, Alexander Forbes, Spitz, I&J, Marsh
37 Boomtown Strategic (PE)

51

47

9

12

4

20

65

15

Mandela University, Eveready, Coega Dev Corp, Woodlandes Dairy, EP Rugby
38 34 (Jhb)

50

62

-19

33

39 JWT Cape Town

48

20-40

10

55

35

10

Brandhouse, Shell, Lewis Stores, J&J, Panarottis, Energiser
40 Penquin Airtime

44

55

-20

41 Interbrand Sampson de Villiers

41

40

16

0

100

0

Absa, Access Bannk, AngloGold Ashanti, Basil Read/TWP, MDIC, NHP, Telkkom/8ta.
42 Y&R Cape Town

41

30

37

60

20

20

Pick n Pay Supermarkets, Chevron/Caltex, Chevron Africa & Pakistan, Edward Snell , Pick n Play clothing
43 Old Shanghai Fire-cracker Factory

40

42

-5

17

5

50

45

5

Bestmed, Freightliner/FUSO,Dell, Merc after-sales, Virbac, Tempest
44 FoxP2 (CT)

38

25

52

21

19

56

25

19

Frank.net, Ster Kinekor, SA Milk Processors, Brandhouse, Coronation Fund Managers, Unilever
45 Black River F.C.

37

37

0

26

4

60

30

10

Nando’s, 1st for Women, MINI, LEGiT, Virgin Mobile
45 Hamilton’s Advertising (CT))

37

90

Fruit & Veg City, Food Lovers’ Market, Freshstop @ Caltex, Pie City, Liberty Foods
45 HDI Youth Marketeers (Jhb)

37

40-60

22

<10

>85

<5

You Decide underage drinking, Reckitt Benckiser, Pick n Pay, P&G, Nestle, Turner Broadcasting
48 Draftfcb Social Marketing (Jhb)

36

20-40

70

50

40

10

Eskom, Proudly South African, Petro SA, Old Mutual
49 OFyt Marketing & Communications (CT)

36

11

30

50

20

ADT, Henry Taylor Ries, Lancewood Cheeses, Crazy Store, Khoki, Hymax Telecoms
50 Ogilvy Durban

35

31

13

15-20

4

50

45

5

Unilever, Defy, Sun Int., Decorland, The Sharks, Boxer Superstores
51 Lowe &  Partners Jhb

33

35

-6

20-40

70

30

0

Unilever (spreads, laundry, ice cream, personal care, homecare), Adcock Ingram, AFB, Merck.
52 Avatar (Jhb)

27

18

100

Business Connexion, Fox Int Channels, Telkom, Tiger Brands, Eduloan, Diners Club, Nat Geographic
53 Grid (Jhb)

27

20-40

12

0

100

0

Liberty, Internet Solutions, Altech, ,Stanlib, FNB, Edcon
54 Black Africa Brand Consulting (Jhb)

26

35

120

0

100

0

Absa, Baratclays Africa, Medscheme, Afrocentric, Mpact., Gauteng Tourism, SA Tourism, GCIS, Supersport
55 Singh & Sons (CT)

25

22

14

10

12

70

30

0

Kia Motors, Distell, Chevron, Lindt, Sportscene
56 TBWA Cape Town

19

70

10

20

W Cape Govt, Shatterprufe, Ceres Africa, E Cape Development Corp, Truworths, Rentokil
57 Troika (Jhb)

19

25

-9

30

55

15

Dimension Data, RAM, MWEB Business, Bowman Gilfillan, Home of Living Brands, Sappi
58 Ebony & Ivor (Jhb)y

18

15

50

50

0

Continental Tyre, ContiPartner, John Craig, Profmed,
59 House  of Brave (Jhb)

17

10-15

75

20

5

1Life Direct, Tracker, Ocean Basket, Teljoy, Urban Nest, Nature’s Garden, Discovery card,
60 1886 (Jhb)

14

<20

50

50

0

Beiersdorf, Vodacom Financial Serv., Blue Bulls Rugby Union
61 Stick Communications (Jhb)

12

8

0

70

30

0

Rand Merchant Bank, Discovery, Ashburton, RMB Private Bank,, Real People Investments
62 Joe Public Shift (Jhb)

12

76

0

100

0

Assupol, Clover, Cobra, Jet, Nike, NMI
63 Y&R Durban

10

14

-29

40

40

20

Pick n Pay, Willowton Group, Joekels Brands, Dolphins KZN Cricket
 NOTES

1.Financial figures for internationally aligned agencies are estimates of  the ‘Koenderman Creative Points System’

2.Under “sources of income”, trad = traditional media advertising; non = non-traditional channels; digi = digital channels.

3.The following agencies did not submit figures: Aquaonline (4th last year); McCann Worldgroup (9th last year); Native; iProspect; AdMakers International; MorrisJones (27th); Grey South Africa (23rd) Trigger/Isobar (20th); Lowe & Partners Cape Town (26th).

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